Lately, people have been questioning about dropping the bounce rate on the website. Of course, it is not good to have too much of bounce rate, your traffic is affected. Hence, listing a couple of pointers to help you curb the pressure from your clients…

Let’s first understand how much of bounce rate is good or bad for you…

80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent

Of course, your answer will be same if I ask you about where do you want to be, isn’t it?

  1. Improve the readability of your site.

Well, honestly someone will never wait on your site if there is a huge chunk of text and no images. You should separate things into smaller sections so that your reader or visitor doesn’t get overwhelmed with the text on your blog.

  1. Upgrade your user’s experience.

Make sure your site doesn’t take much time to load. Very few, in fact, no one will wait for your site to completely load. Utilize the tools which are used to speed up the load time of your website as soon as your patience level reaches the top.

  1. Do not use pop-ups every now and then.

Using pop-up is a good idea, especially to announce your season sale! Do not overuse them to annoy your visitors, they might just click away. Use it in moderation, it will create a better experience.

  1. Update more often.

Got a blog on your website? That is great. A blog will help you add new content every day and hence your readers will get a chance to come back to check what’s new. When people have more content to look at, they’re less likely to click away after just checking out one page.

  1. Link to Other Posts Within Your Posts

Try linking to other similar posts within your blog post. This gives your reader a chance to click over to another post that they may like. Make sure you’re doing everything that you can to keep your readers on your website as long as possible.

We would love to know about your strategies, do feel free to comment below if these seem okay…