Every business page on Facebook receives messages with complaints, comments, and questions. And we often get back to them within some time. Well, in fact, you can automate your response so that you don’t lose out on them. They expect a fast response from you and Chatbots help you deliver the right answer the moment they send us a message.
We, here are a couple of suggestions on how you can use the Chatbots for your business.
Why Use Chatbots?
It will save a lot of time of yours. Yes, here you can actually stay assured that no matter what your reply will be sent to them as soon as they hit your inbox with a message. It will help you automatically provide consumers with instant responses. So for example, if you run a jewellery store, and you spend hours in sending customers tracking numbers that they’ve already received via email. The Chatbot can help you here better. Remember, the easier you make it for consumers to work with you, the more money you’ll make.
1: Deliver Personalized Content Experiences
Some businesses use chatbots to focus solely on content; the chatbots serve as an extension of their content marketing strategy. These bots cultivate relationships with clients and provide immediate value without any work on the user’s part.
For example, the Whole Foods chatbot is geared toward helping users find new recipes. They can enter requests like “salad recipes” to browse suggestions for different types of meals or cuisines or move through a series of questions for personalised recipes.
When users tap to view a recipe, the chatbot takes them to the recipe on the Whole Foods website. This is an ingenious way to generate more traffic from social media without it feeling forced or too much like spam. Hence you help you customers reach out to the right content what they need.
When you create a chatbot to provide customized content to your audience, keep these best practices in mind:
- Treat your chatbot like content marketing. Selling shouldn’t be your primary objective, but you can use content to send users to your site.
- Ensure your site is mobile-responsive.
- Inform customers how and where to contact you if they need additional help, including customer service issues.
- Include browsing menus if possible. This makes it easier for users to find the content they’re interested in, even if they don’t know exactly what they’re looking for yet.
2: Answer Common Customer Service Questions
Customer service is the key here, A chatbot can be programmed in a way that they answer the repetitive questions in the best way. For example, if you are running a contest then you know what your participants will ask in the messages, you can simply program the chatbot to reply the way for the same kind of messages. Did you know, Domino’s Pizza has a Chatbot.
When creating a customer service Chatbot, follow these best practices:
- Make sure customers can contact a customer service agent if necessary. Offer a “Did we answer your question?” option that can direct still-stumped users to an actual customer service agent. Let users know up front that they’re working with an automated response system. You can’t trick people into thinking they’re talking to a real person, especially when it comes to customer service issues.
- If you need personal information to verify a user’s identity, direct that person to customer service via your website or a phone number. Asking for this information via Facebook Messenger is normally not a good idea for security reasons. You can also create a Chatbot which can help you sell.
Here are some tips for creating a selling chatbot:
- Make sure your chatbot can answer frequently asked product questions; this can help drive sales significantly.
- Use a chatbot builder that allows you to accept payments through services like PayPal. This functionality can generate more sales than just sending people to your mobile site.
- Always ask “Did you want to look at anything else before you check out?” because users may be willing to look at and purchase add-on items.