What's Hot Right Now

01.

Adobe's Spensive Buy

If you are someone who uses digital devices (which I believe you do since you are here), you must have certainly heard of Adobe. Whether it is Photoshop, Flash, Acrobat, Lightroom or Illustrator, we all have used Adobe products in some way. Well, the multi-national computer software company has recently announced its acquisition of Figma, a leading web-first collaborative design platform, for a whopping 20 billion dollars! This news shocked graphic designers and illustrators, many of whom took the news to heart. The price tag of $20 billion has also left many laypeople wondering what Figma is worth. Before we get to that, let us understand what exactly Figma is and why designers love it so much. What is Figma, and Who Uses it? Figma is a design software founded by two ex-Google employees - Daniel Eckert and Thomas Fuchs, who wanted to make 3D design and collaboration more accessible. The interactive design software allows you to create, work on, and share your designs with others in real-time. It's also a powerful tool for prototyping with features like linking screens together, exporting animations, and creating interactive prototypes. The design tool allows users to draw and create designs in the browser without having to use any other software. Although it has been around for less time than Adobe, Figma has become popular among designers for its affordability. What is the Deal with this $20 Billion Acquisition? Many designers prefer using Figma to Abode Illustrator because of its generous free plan. So, while Adobe charged around $31 per month to its users, Figma offered most of its tools for zero dollars. This is the main reason why quite a lot of designers lament Adobe?s acquisition of Figma. Many felt that Figma was much more simplified than Adobe and the overall attitude Adobe has towards its users. The Future of Design Software with Adobe and Figma Adobe?s acquisition of Figma is a huge win for Adobe, as it will help them to stay at the top of the design software market. The integration with Adobe will give designers more opportunities to use Adobe?s creative tools in their workflow. So, while Figma was certainly more popular among designers for being free, there is no question that Adobe has been around for a longer time -over 30 years- and it?s DNA is design. This is due to its obvious benefits: it is more user-friendly, has a more intuitive interface and has more robust features. It also supports multiple operating systems and browsers. Figma?s interface can be difficult to navigate, especially if you are new to the software. It also lacks some basic functionality, like exporting files in different formats or using an external editor. Being widely used, Adobe?s files rarely need to be converted for editing. On the other hand, making edits on a Figma tool can get quite difficult and confusing, especially for people new to design. Apart from this, Figma is more geared towards collaboration among teams, while Adobe is geared towards designing. One thing is for sure: Adobe Illustrator is the best vector graphics editor software in the market. It's not surprising that it's the most popular design software in the world, with over 2 million subscribers. And while there are other alternatives to Adobe Illustrator, none of them come close to its capabilities. Adobe Illustrator is a vector graphics editor that has been around for over 30 years and has been updated to meet new demands in design and technology. With the incredible innovation and knowledge of Adobe, the collaboration could empower users to design products faster and more efficiently if a seamless connection between the two platforms is established.

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02.

Benefits Of Renting A Co-Working Space

All the smart entrepreneurs now choose a co-working space rather than buying/renting a new one. Gone are the days you waste time and money for office furniture, electricity bill, office necessities, canteen, washroom, etc. Sign a contract, Pay the rent and get everything at once with a co-working space. Not just this, there are plenty of benefits when one chooses to rent a co-working space. Flexibility is one of the important factors why one should choose a co-working space. If you team members increase, you can just add up or alter your contract. As simple as that. While you work, you work with different people from different industries. This helps you in networking and business development. You are motivated too, as you work around goal-oriented people/entrepreneurs. With this, you network with small business owners, great thinkers, professional freelancers and other entrepreneurs. A lot of activities. Apart from the gaming zone or stress relieving zone. You all together can have fun, celebrate days, conduct social events, etc. India has seen a large scale growth of start-ups across the nation. Simultaneously, there has been a growth of luxurious, fun and well-facilitated co-working space. It?s a one-stop solution for all the working space requirements. Co-working industry in India is growing speedily. An entrepreneur doesn?t have to worry about the insurance, loans, electricity bills, Wi-Fi, furniture, maintenance, wear and tear of the office furniture, etc. because everything is taken care by the co-working space owners/brands. Caf?/Canteen with great cuisine and chefs are also provided. This is one amazing thing. The day you have meetings or conferences, you don?t have to go somewhere else. You can book you sloth or can conduct in the same place. In Mumbai, Innov8 is one of the best co-working space. This one of the best way a start-up entrepreneur can save this money.

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03.

Ok Google! Book My Appointment at the Salon

We are getting lazier with the technological updates. Isn?t? Who else feels the same? Whenever I speak to my Grandpa he remembers literally everything including the dates ? ?In 1979, March 2nd I sat under a Banyan tree and waited for your grandma for 2 hours 29 minutes.? Woah! What are you? A living diary? Today we don?t even remember our boyfriend?s phone number. We don?t remember things, nor we note it down because Siri and Ok Google does it for us! But no blame for the technology Pros, you guys are doing the best for this generation. Everything is quicker, faster, easier and some inventions are just jaw-dropping! The Google Assistant has been doing a tremendous job and the advertisements are just so interesting. Well, everyone out there without Siri has found their new partner ? The Google Assistant. Need a help? Want to ask any questions? Want to set a reminder? For everything just download the Google Assistant. Recently Google dropped in the unbelievable demo of Google Assistant making a call to the salon and booking an appointment. OMG! That was crazy and so fun to hear Google Assistant convincing the salon person for the appointment.? Marvelous job Mr. CEO! My heart was in my mouth when I witnessed a digital AI helper could sound so natural that the person on the other side couldn?t even figure out. And that Mmmhhh at the end was so adorable. I?m proud of you, India loves you.? He quoted saying ?The amazing thing is that Assistant can actually understand the nuances of conversation. We?ve been working on this technology for many years. It?s called Google Duplex.? Well, it?s still-under-construction and testing. It will not only make calls to a salon but book your reservations at the restaurants, holiday hours and a lot more. It doesn?t only make calls and book your appointments but tasks on its own and informs you. It is self-monitoring, no human interference necessary and is smart! We will surely have to wait for the things to roll out for us. But I am sure it?s going to make the busy lives easier and interesting. Can?t wait to use it! Tada!

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04.

Write More And Get Rid Of The Mind Block

Blogging has become a popular trend and it is not going out of style anytime soon. So how does one keep those ideas coming in? How does one get new topics in this digital world where everyone is writing about something and tons of audience reading about it? There are times when you seem to be stuck and cannot think of a topic to blog on. There are days when you just can?t get over the mind block and can?t blog or write on anything. I tend to write 14- 16 blogs and articles in a week. Well, people might think I am crazy. But, no. I enjoy writing and what better way when you are getting paid for it? A few things that have helped me and have always kept me going. A few steps you can follow and never be exhausted of topics that you write about are as follows. Don?t fight with yourself for writing. Write every day and do not trick yourself into thinking you are exhausted Know the constructive time hour. There is a certain time of the day when you can write more and give more ideas. Make a note in your head and notice when is it, morning, evenings or late at night. Understand yourself and schedule the writing as per that. The blog you write doesn?t always have to be at it?s very best. Tell your audience a story in your own words and make sure you can explain what you want to say in the right manner. Putting the idea is more important than the language you are explaining it in. This will help you remove the barrier from your head and let you write more in peace. Keep a diary handy to jot down topics wherever you are. my friend once asked me how I write so much in a week and that?s how this topic came up. So always keep a list and you can revise it later. Keep a planner for yourself so you never miss a deadline. There are various sites online which will give a planner template. Simply follow these 5 tips and see the difference in the productivity. Don?t be hard on yourself and give yourself a leverage to write. This will help you churn out better content and give better results online.

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All Others

How to Leverage Email Marketing for Our Business

In today’s digital age, email marketing remains one of the most effective strategies for businesses to reach and engage their audience. It offers a direct line of communication to your customers and can yield significant returns on investment when done correctly. Build a Quality Email List Create Opt-In Forms · Website Integration: Place opt-in forms strategically across your website. Common locations include the homepage, blog posts, and landing pages. Ensure they are visible but not intrusive. · Pop-Ups: Use exit-intent pop-ups when visitors are about to leave your site. This can capture leads who might otherwise have gone without subscribing. · Sidebar and Footer: Include opt-in forms in the sidebar or footer of your site. These areas are less intrusive and still visible to your visitors. · In-Line Forms: Embed forms within your content to capture interested readers already engaged with your material. Offer Incentives · Exclusive Content: Offer eBooks, whitepapers, or exclusive blog posts only available to subscribers. · Discounts and Promotions: Provide special discounts or promotions for new subscribers. · Contests and Giveaways: Run contests or giveaways that require participants to sign up with their email addresses. · Access to Webinars or Events: Offer free access to webinars, events, or online courses in exchange for an email subscription. Leverage Social Media · Promote Sign-Up Forms: Share links to your sign-up forms on your social media profiles. · Exclusive Offers: Provide exclusive offers to your social media followers to encourage them to join your email list. · Contests and Giveaways: Host social media contests requiring email sign-up. Use Landing Pages · Focused Content: Design landing pages with a specific purpose, such as promoting a webinar, eBook, or product. · Clear CTAs: Ensure that the call-to-action (CTA) is clear and compelling, guiding visitors to subscribe. · Minimal Distractions: Keep the design clean and free from distractions, focusing solely on the offer and subscription form. Segment Your List · Demographic Segmentation: Divide your list based on demographic information such as age, gender, location, and job title. · Behavioural Segmentation: Segment your list based on past interactions with your emails, website behaviour, or purchase history. · Interest-Based Segmentation: Group subscribers based on their interests or preferences indicated during sign-up. Regularly Clean Your List · Remove Inactive Subscribers: Regularly remove subscribers who haven’t engaged with your emails for a significant period. · Correct Errors: Identify and correct common errors in email addresses, such as typos. · Double Opt-In: Implement a double opt-in process to ensure subscribers genuinely want to receive your emails. Provide an Easy Unsubscribe Option · Clear Unsubscribe Links: Include a clear and visible unsubscribe link in every email. · Manage Preferences: Offer subscribers the option to update their preferences or choose the types of emails they want to receive rather than completely unsubscribing. Monitor and Analyse Performance · Track Conversion Rates: Monitor how many visitors convert into subscribers through your forms. · A/B Testing: Test different form designs, CTAs, and incentives to see what works best. · Analyse Engagement: Look at engagement metrics such as open rates, click-through rates, and unsubscribe rates to gauge the quality of your list. Craft Compelling Content Personalisation · Dynamic Content: Use dynamic content blocks to display different content for different audience segments within the same email. For example, recommend products based on previous purchases or browsing history. · Behavioural Triggers: Send emails based on specific actions the subscriber takes, such as visiting a particular webpage, downloading a resource, or abandoning a cart. · Relevant Offers: Customize offers and promotions based on the recipient’s past interactions and purchase history. This increases the likelihood of conversion. Strong Subject Lines · Be clear and concise: Convey the email's main message in a few words. Avoid overly complex or vague language. · Create Urgency: Use time-sensitive language to encourage immediate action, such as “24-Hour Flash Sale” or “Limited Seats Available.” · Add Personalization: Including the recipient’s name or location can make the subject line more appealing. For example, “John, Don’t Miss Out on Our New Collection!” Visual Appeal · Images: Use high-quality images relevant to the content. Ensure they are optimised for quick loading and display well on desktop and mobile devices. · Videos: Embedding videos can increase click-through rates. Use video to demonstrate products, share customer testimonials, or provide tutorials. · Infographics: Infographics are excellent for presenting data or complex information in a visually appealing and easy-to-understand format. Clear and Engaging Content · Value Proposition: Clearly state what value the reader will gain from your email. Make it known whether it’s a special offer, valuable information, or an exclusive invite. · Concise Text: Keep your paragraphs short and to the point. Use bullet points or numbered lists to make the content more digestible. · Storytelling: Use storytelling techniques to make your emails more engaging. Share customer success stories, behind-the-scenes looks at your business, or personal anecdotes. Strong Call-to-Action (CTA) · Be Specific: Use specific and action-oriented language for your CTA buttons, such as “Shop Now,” “Learn More,” or “Download Free Guide.” · Placement: Place your CTA prominently within the email, ensuring it stands out. If the email is long, consider using multiple CTAs, placing them at strategic points. · Design: Make your CTA buttons visually appealing. Use contrasting colours and ensure they are large enough to be easily clickable on desktop and mobile devices. Mobile Optimization · Responsive Design: Use responsive email templates that adjust to screen sizes. This ensures your email looks good on both desktop and mobile devices. · Short Subject Lines: Mobile screens display fewer characters, so keep your subject lines short to ensure they are evident. · Single-Column Layout: A single-column layout is more mobile-friendly and more accessible to read on smaller screens. Automate Your Campaigns Welcome Series First Email: Welcome and Thank You · Send immediately after sign-up. · Include a warm welcome message, thank the subscriber for joining, and provide an overview of what they can expect from your emails. · Offer a special incentive, such as a discount code or free resource, to encourage immediate engagement. Second Email: Brand Story and Values · Send 1-2 days after the first email. · Share your brand’s story, mission, and values to build a connection with the subscriber. · Highlight critical products or services and how they can benefit the subscriber. Third Email: Highlight Popular Content · Send 3-4 days after the second email. · Share popular blog posts, case studies, or customer testimonials. · Include calls-to-action (CTAs) that direct subscribers to explore your website or engage with your content. Drip Campaigns Identify Goals and Audience Segments · Define the specific goal of your drip campaign, such as educating leads, promoting a product, or converting subscribers into customers. · Segment your audience based on behaviour, demographics, or interests to ensure relevant content delivery. Map Out the Email Sequence · Plan the sequence of emails, including the timing and content for each email. · For example, a drip campaign for a new product launch might include: · Email 1: Introduction to the product and its features. · Email 2: Benefits and use cases. · Email 3: Customer testimonials and reviews. · Email 4: Limited-time discount or special offer. Create Engaging Content · Ensure each email provides value through informative content, special offers, or engaging storytelling. · Use clear CTAs to guide recipients toward the desired action. Triggered Emails Identify Trigger Events · Common triggers include sign-ups, purchases, abandoned carts, product views, and inactivity. · Define the specific action that will trigger each email, such as: · Welcome Email: Triggered by a new subscriber sign-up. · Abandoned Cart Email: Triggered when a customer adds items to their cart but doesn’t complete the purchase. · Re-engagement Email: Triggered after a period of inactivity. Craft Personalized Messages · Tailor the content of triggered emails to the specific action the recipient takes. · For an abandoned cart email, include the items left in the cart, along with a reminder and possibly a discount to encourage completion. Set Timing and Frequency · Determine the optimal timing for sending triggered emails to maximise engagement. · For example, an abandoned cart email could be sent a few hours after the cart is abandoned, with a follow-up email 24 hours later if the purchase is still incomplete. Using Email Marketing Platforms Automation Workflows ·         Ensure the platform allows you to create complex automation workflows with various triggers and actions. Segmentation and Personalization ·         The platform should support advanced segmentation and personalisation to deliver relevant content to subscribers. Analytics and Reporting ·         Look for detailed analytics and reporting features to track the performance of your automated campaigns. Integration Capabilities ·         The platform should integrate seamlessly with your CRM, e-commerce platform, and other tools to leverage customer data effectively. Monitor and Optimize A/B Testing ·         Test different subject lines, content, and CTAs to see what resonates best with your audience. Performance Metrics ·         Track critical metrics such as open rates, click-through rates, conversion rates, and revenue generated. Feedback and Iteration ·         Use the insights from performance metrics and subscriber feedback to refine and improve your automated campaigns continuously. Analyse and Optimise Set Clear Goals and KPIs Define what success looks like for each campaign. Is it increased sales, sign-ups, engagement, or something else? Set specific, measurable KPIs to track progress. Use Analytics Tools Utilize email marketing platforms and analytics tools to track and measure performance. Most platforms offer detailed reports on open rates, CTR, and conversion rates. A/B Testing Conduct A/B tests (split tests) to compare different versions of your emails. Test one variable at a time, such as subject lines, email copy, images, CTAs, or sending times, to determine what works best. Segment Your Audience Divide your email list into smaller segments based on demographics, behaviour, past interactions, and other criteria. This will allow for more personalised and relevant content, significantly improving engagement and conversion rates. Review and Analyse Data Regularly Regularly review your email performance data to identify trends, successes, and areas for improvement. Look for patterns in your metrics and use these insights to inform future campaigns. Optimise Content and Design Based on your analysis, make data-driven email content and design adjustments. Ensure your emails are visually appealing and mobile-friendly and that your messaging is clear and compelling. Monitor Deliverability Monitor your deliverability rates and ensure your emails reach subscribers’ inboxes. Use authentication methods like SPF, DKIM, and DMARC to improve deliverability. Engage and Re-Engage Subscribers Develop strategies to keep your subscribers engaged over time. This might include sending personalised recommendations, exclusive offers, or re-engagement campaigns for inactive subscribers. Comply With Regulations Permission-Based Marketing Why it’s essential: Permission-based marketing ensures that emails are only sent to individuals who have explicitly opted to receive them. This practice is fundamental to respecting your audience’s privacy and preferences. How to Implement: Double Opt-In: Use a double opt-in process where subscribers confirm their subscription through a follow-up email. This reduces the chances of adding uninterested or fake email addresses to your list. Clear Consent: Ensure that your sign-up forms clearly state what subscribers opt for. Specify the type and frequency of emails they will receive. Document Consent: Record when and how each subscriber gave consent. This is particularly important for complying with GDPR and other regulations. Unsubscribe Option Why it’s essential: Providing a straightforward way for recipients to unsubscribe from your emails is a legal requirement and a best practice to maintain a positive relationship with your audience. How to Implement: Visible Unsubscribe Link: Include a visible unsubscribe link in every email you send. It should be easy to find and click. Simple Process: Make the unsubscribe process as simple as possible. Ideally, it should take no more than a few clicks to complete. Immediate Action: Process unsubscribe requests immediately. Some regulations, like the CAN-SPAM Act, require honouring them within ten business days. Privacy Policy Why it’s important: A privacy policy communicates to subscribers how you collect, use, and protect their data. Transparency builds trust and ensures compliance with privacy laws. How to Implement: Comprehensive Policy: Your privacy policy should cover what data you collect, how it’s used, who it’s shared with, and how it’s protected. It should also explain how subscribers can access and update their information. Accessible: Ensure your privacy policy is accessible from your website and link in your email sign-up forms. Updates: Regularly review and update your privacy policy to reflect changes in your data practices or regulatory requirements. Conclusion Email marketing is a powerful tool for businesses to connect with their audience, build relationships, and drive sales. By creating a quality email list, crafting compelling content, automating your campaigns, analysing results, and complying with regulations, you can effectively leverage email marketing to grow your business. Start implementing these strategies today and watch your business thrive!

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Everything You Need To Know About Google Search Generative Experience (SGE)

What Is Google Search Generative Experience (SGE)? In the ever-evolving digital landscape, Google continually endeavors to elevate user experiences and deliver personalized, relevant search results. A significant leap in this journey is the Google Search Generative Experience (SGE). In this comprehensive exploration, we'll unravel the intricacies of SGE, dissect its impact on SEO, decipher its purpose, and guide businesses on preparing for this paradigm shift. Google Search Generative Experience (SGE) stands as a revolutionary initiative by Google, aiming to revolutionize the search experience. Going beyond traditional search algorithms, SGE incorporates artificial intelligence (AI) and machine learning (ML) techniques. The ultimate goal is to furnish users with contextually relevant and personalized search results based on their individual preferences, behavior, and historical interactions. How does search generative experience affect SEO? The emergence of SGE represents a fundamental shift in how search results are generated. While traditional SEO practices retain their importance, SGE introduces novel dynamics that necessitate a nuanced understanding. Content Quality and Relevance: SGE places paramount importance on the quality and relevance of content. Aligning content with user intent, providing value, and ensuring contextual richness become critical factors for favorability within generative algorithms. User Experience (UX): Elevating user experience constitutes a pivotal goal for SGE. Websites prioritizing user-friendly interfaces, swifter loading times, and seamless navigation stand to gain higher visibility in search results. Semantic Search: SGE heavily favors semantic search, aiming to comprehend the user's intent behind queries rather than relying solely on keywords. Businesses are advised to concentrate on crafting content that comprehensively addresses specific user queries. Mobile Friendliness: Given the surging use of mobile devices, SGE prioritizes mobile-friendly websites. Businesses must optimize their websites for mobile devices to either maintain or enhance their search rankings. What is the purpose of SGE? Enhanced User Satisfaction: SGE endeavors to elevate user satisfaction by delivering more accurate, timely, and personalized search results. This not only boosts the overall search experience but also sustains user engagement with the platform. Adaptation to User Behavior: Leveraging AI and ML, SGE adapts to user behavior over time. It learns from individual interactions, tailoring search results to align with each user's preferences, habits, and historical search patterns. Improved Relevance: The primary purpose of SGE is to provide more relevant search results. Understanding context, semantics, and user intent allows Google to ensure that users find precisely what they seek in the search results. Staying Ahead in the Digital Landscape: Google's continuous evolution to stay at the forefront of the digital landscape is evident through SGE. This initiative is a proactive step to embrace technological advancements, providing a more sophisticated search experience and reinforcing Google's position as the leading search engine. How do I prepare for Google SGE? Optimizing Content for User Intent: A crucial strategy involves understanding the target audience's search intent and curating relevant content addressing their queries. The emphasis should be on providing valuable and comprehensive information to fulfill user needs. Prioritizing Mobile Optimization: Ensuring website optimization for mobile devices is imperative. Responsive design, fast loading times, and a seamless mobile experience contribute significantly to higher rankings in SGE. Investing in AI and ML Technologies: Embracing AI and ML technologies is essential to stay ahead of the curve. Leveraging these technologies to analyze user behavior, understand patterns, and tailor content strategy accordingly becomes a strategic move. Encouraging User Engagement and Feedback: Businesses are encouraged to foster user engagement on their websites and gather feedback. Positive user experiences, dwell time, and interaction metrics are likely to play a crucial role in SGE rankings. Regularly Updating and Refreshing Content: The commitment to keeping content up-to-date and relevant is vital. Regularly refreshing and updating existing content to align with emerging trends and user preferences is a proactive approach in the era of SGE. Conclusion: Google Search Generative Experience (SGE) signifies a paradigm shift in how search results are generated and displayed. Prioritizing user experience, relevance, and adaptation to individual user behavior are now paramount. Businesses and digital marketers must comprehend the intricacies of SGE, prioritizing content quality, optimizing for mobile, and embracing AI and ML technologies. This not only prepares them for SGE but positions them for success in the evolving landscape of digital search. As we navigate this transformative phase, businesses have the opportunity not just to meet but exceed user expectations, ultimately reaping the rewards of a more sophisticated and personalized digital search experience in the era of Google SGE.

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The Power Of Quizzes: Leveraging Interactive Content For Lead Generation

In the constantly evolving world of digital marketing, staying ahead means embracing innovative strategies to attract and convert potential leads. Enter the dynamic world of interactive quizzes?a powerful tool reshaping the lead generation landscape. Let's delve into the captivating universe of interactive content and explore how the strategic use of quizzes can amplify your lead-generation efforts. The Power of Interactive Quizzes: At the forefront of the interactive content revolution, quizzes emerge as a dynamic force, captivating audiences and turning passive observers into engaged participants. The secret sauce lies in the gamification elements, which transform the lead-generation process into an enjoyable and interactive experience. How to use Interactive Content for Lead Generation: Grabbing Attention: Unlocking the benefits of using quizzes for lead generation begins with their unmatched ability to seize attention. Amidst a sea of static content, quizzes stand out as an oasis of interaction, beckoning users with promises of fun, challenge, and a chance to test their knowledge. Fostering Engagement: Interactive content, especially quizzes, operates as a two-way street. It goes beyond mere message delivery, creating a dialogue. Users actively participate in the content as they navigate questions and scenarios, forging a deeper connection with your brand. Personalization is Key: Among the many benefits of interactive content, personalisation stands tall. Quizzes allow you to tailor content based on user responses, offering a more personalised experience. This heightens user satisfaction and provides valuable data for effective lead segmentation. Unveiling Data and Insights: Beyond mere engagement, lead generation quizzes offer a treasure trove of insights. Analyzing user responses provides a deeper understanding of your audience's preferences, pain points, and interests. This data-driven approach empowers marketers to fine-tune their strategies and deliver more targeted content. Lead Generation Quizzes: Your Covert Weapon In the arsenal of lead generation strategies, interactive quizzes emerge as a covert weapon, offering multifaceted benefits. Their interactive nature transforms the user experience, making it more memorable and shareable. As users engage, they willingly provide information, paving the way for a smooth transition from audience member to potential lead. Quizzes: Benefits of Interactive Content in Lead Generation: Skyrocketing Conversion Rates: The benefits of using quizzes for lead generation extend to conversion rates. Quizzes' interactive and personalised nature significantly boosts conversion rates, as users are more inclined to take desired actions after an engaging quiz experience. Amplifying Social Sharing: Interactive quizzes have the potential to go viral. Users love sharing their quiz results on social media platforms, organically extending your brand's reach. This viral effect amplifies your message and introduces your brand to new audiences. Prolonged Engagement: Unlike static content that is easily forgotten, interactive quizzes leave a lasting impression. Users remember the experience, making it more likely for them to return for future interactions with your brand. Cost-Effective Lead Generation: Compared to traditional methods, interactive quizzes offer a cost-effective alternative. The initial investment in creating a compelling quiz can yield long-term benefits, generating leads and nurturing customer relationships over time. Unlocking the Potential: Strategies for Lead Generation with Quizzes As you embark on your interactive content journey, consider these lead-generation strategies to maximise the impact of quizzes: Harmonize brand messaging. Ensure your quizzes seamlessly align with your brand message and values. Consistency across touchpoints reinforces brand identity and builds trust. Craft Shareable Results Create quiz results that users are eager to share. These shareable results become a vehicle for organic promotion, expanding your brand's visibility across social networks. Optimise for Mobile Given the prevalence of mobile users, optimise your quizzes for a seamless mobile experience. Accessibility ensures you capture leads from users on various devices. Conclusion: In the digital marketing arena, the power of interactive quizzes for lead generation cannot be overstated. Their ability to captivate, engage, and convert users into leads positions quizzes as an invaluable asset in your marketing toolkit. Embrace the interactive content revolution by witnessing your audience transform from passive consumers into active advocates. The benefits extend beyond leads generated, fostering lasting relationships through an immersive and memorable experience.

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Why Your Brand Needs To Start Repurposing Content?

?Content? Still the King: ?In this larger digital spectrum of digital marketing, staying ahead of the queue is not just an advantage?it's a necessity. One strategy that savvy brands are embracing to maximize their impact is the art of repurposing content. So, why should your brand jump on this bandwagon? Let's delve into the enticing realm of repurposing and explore the myriad benefits and innovative ways to give your content a new lease on life. ?What Is Repurposing Content? Before we unravel the secrets of repurposing, let's clarify the concept. Repurposing content is the ingenious practice of taking existing material and molding it into various formats to reach a wider audience. It's like giving your content a makeover, making it fresh, relevant, and appealing to different consumer preferences. Benefits Of Repurposing Content Maximizing Reach and Engagement Your audience is diverse, with varying preferences for consuming content. By repurposing content into different formats?blogs, infographics, podcasts, videos?you cater to a broader audience. This not only boosts your reach but also increases engagement as individuals can choose the format that resonates best with them. SEO Supercharge Search engines love fresh content, and repurposing is a shortcut to feeding the SEO beast. As you diversify your content across platforms and formats, you enhance your online visibility and climb those coveted search engine rankings. It's a win-win situation?appealing to both your audience and the algorithms. Time and Cost Efficiency Creating content from scratch can be head scratching and a resource-intensive endeavor. Repurposing allows you to extract more value from your existing content, saving time and cutting down on production costs. It's a smart way to get the most bang for your content buck. Reinforce Key Messages Certain messages are too important to share only once. Repurposing content provides an opportunity to reinforce key messages, ensuring that your audience doesn't miss out on crucial information. Consistency is key, and repurposing is your secret weapon to maintaining a cohesive brand narrative. Why You Should Repurpose Content? Adapt to Audience Preferences The modern consumer is a dynamic being with evolving preferences. Some love to read lengthy blog posts, while others prefer quick video snippets. By repurposing your long-form content into bite-sized videos or infographics, you adapt to diverse audience preferences, keeping them engaged and satisfied. Keep Up with the Content Avalanche In the digital landscape, content is being produced at an unprecedented rate. To stay relevant and avoid drowning in the content avalanche, repurposing is your lifeline. It allows you to breathe new life into your existing content, ensuring that your brand remains visible amidst the constant stream of information. Harness the Power of Multi-Channel Marketing Gone are the days of relying on a single channel for marketing success. Repurposing content enables you to seamlessly integrate your message across multiple channels. Whether it's social media, email campaigns, or webinars, your content should blend with unique requirements of each platform, maximizing your brand's visibility. ?Ways to Repurpose Content: Best Practices for Repurposing Content ?Transform Blogs into Engaging Visuals Take those insightful blog posts and transform them into eye-catching infographics or slide decks. Visual content is more shareable and digestible, making it a powerful tool for expanding your audience reach. Convert Webinars into Podcasts or Videos Webinars are a treasure trove of valuable content. Repurpose them into podcasts or videos to cater to those who prefer listening or watching over reading. This not only extends the life of your webinar content but also taps into new audiences. ?Create Micro-Content from Long-Form Pieces Break down long-form content into bite-sized pieces for social media. This not only keeps your audience hooked but also allows you to share snippets of your expertise, positioning your brand as an industry authority. In conclusion: The benefits of repurposing content are too compelling to ignore. It's not just a trend; it's a strategic approach to content marketing that can elevate your brand to new heights. Embrace the power of repurposing, and witness your content not only stand the test of time but also resonate with a broader and more diverse audience. It's time to revolutionize your brand and make repurposing content in marketing ?a cornerstone of your strategy.  

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Unleashing The Best AI Chatbots Of 2023

Evolving Chatbot AI:? Artificial Intelligence and machine learning are now bringing a noticeable change in our ever-evolving and dynamic society. If the words AI and machine learning sound Greek to you, we are definitely sure you?ve heard the name ?ChatGPT?! It has become everyone?s favourite since its very inception. But is ChatGPT the only one? Not really! There are many other chatbot AIs that are way ahead and advanced in comparison to ChatGPT! Keeping aside this popular chatbot, in this article, we aim to throw light on the very latest and other Best AI Chatbot software for 2023. What is a chatbot?? A chatbot AI is a software or app which understands the user intent and provides solutions and inputs based on it. Using machine learning and natural language processing, these tools collect large sets of data and provide inputs based on the user intent and purpose. Putting it out simply, these AI tools are an amalgamation of data collected from enormous sources. Based on the data available, these tools provide solutions to give out a more human-like experience. Consider it to be your personal chat box, wherein you can ask questions, inquire about a product or brand, or just chat! Right from writing your daily assignments to drafting a formal email, these AI chatbots have got you covered, literally! Best AI bot: Types and uses Now that we?ve glimpsed over what these are let us delve into their potential. There are two major fragments where these help in knocking the extra human efforts; What is conversational ai?? As the very name says, this type of chatbot AI?s used for personal conversation. If you are still doubting its potential, here are some uses for you. Customised chatbots are useful research assistants that delve into intriguing topics and suggest more research. Chatbots can enhance the experience of learning a foreign language by providing conversation starters, vocabulary lessons, and grammar advice. By suggesting shows, songs, books, or events based on your preferences, personal chatbots make sure you have a choice of entertainment options. Additionally, these are not restricted to only written text! Many advanced and best chatbots also generate the desired pictures and videos. Just the right commands, and you can get your work done within seconds! What are business chatbots?? Many of these best chatbot apps specifically focus on business and providing solutions to them. Wanting to draft cold-calling emails? Or are you unaware of some policies? You can always ask your new technical companion! Chatbots are capable of scheduling meets and appointments, which saves staff time and boosts productivity. Chatbots AI can be used by businesses to interact with visitors to their sites, gather contact information, and qualify leads, making it simpler to identify new clients. On company websites, chatbots can serve as live customer service representatives. Chatbots make it possible for users to find the information they require quickly by pointing them towards pertinent documents, tutorials, and frequently asked questions (FAQs). Based on your organizational goals, you can leverage these and save yourself from the donkey work! Best AI Chatbots To Know In 2023 Google Bard:? If ChatGPT is the master, Google Bard is right behind the master! In fact, this is also considered the best ai chatbot for free, which possesses features that surpass the master! For all your queries, pieces of advice and other needs, this is a perfect alternative for ChatGPT. Features of Google Bard: Generates multiple drafts of an answer. Image generation becomes handy. It also has the option for verbal inputs. Multilingual responses. More credible for drafting unique content and for authentic brainstorming and idea generation. Jasper Chat:? Among the list of the best AI chatbots in 2023, this is an all-purpose AI conversation and writing tool that can produce different kinds of material. These include emails, reports, blog entries, YouTube video scripts, and more. Whether you wish to build a content piece from scratch or you wish to use an already existing template, this is way too supple for all users. Features of Jasper Chat: 50+ writing templates Additional plagiarism checker available. Helps you create unique content, both long and short form. Suggestions and recommendations. Bing:? Powered by Microsoft, this chatbot AI compares all the top search results and provides you with detailed input to your queries. Not only this, but it also links the sources of these responses. Additionally, its usage is rapidly growing for its image and video generation features. Understands all the human-centric prompts using natural language processing and machine learning. You can ask niche questions to get narrowed and more focused responses. Drift:? Drift's chatbots empower B2B enterprises to initiate conversations, offer tailored user experiences, and engage buyers in real-time. These bots gather shopper data, enhancing understanding of behaviour and enabling improved connections with target clients. The AI chatbot facilitates customer service and accelerates decision-maker outreach through meeting scheduling. Features of drift: Notably, Drift seamlessly integrates with tools such as Google Analytics, Mail Chimp, and Zapier, amplifying its utility. Drift chatbots bolster customer support, deliver personalized engagement, and efficiently connect with B2B buyers, supported by data-driven insights and streamlined interactions. To conclude; These were some of the best AI chatbots of 2023. All the listed tools can are multi-functional and can be used for diverse purposes. If you still have a hang of ChatGPT, we highly recommend you to try these tools for better and accurate results!  

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A Tribute To The Box That Shaped Our World

?Kya aapki toothpaste mein namak hai?? "Washing powder Nirma, Washing powder Nirma." ?O ho ho school time, Action ka school time? ?Kya aap Close-Up karte hain? If you are a millennial like us and spend your day after school in front of the TV, you probably read all these lines with the right rhythm and tone. Whether it was the infamous Nirma jingle or the Badshah Masala song, television commercials bring back the nostalgia of the good old days: the days when we watched cheesy adverts on fuzzy old televisions. While most of us now consume ads on social platforms or video apps like YouTube, we cannot deny the impact tv commercials had on us and their influence on brand growth. So, this World Television Day, let us honor the first ever 'digital marketing' medium by seeing how these ads created some leading brands today. The first Indian TV commercial was seen in 1978 and was for a company called Gwalior Suitings. Five years later, the first colored TV ad came out for Bombay Dyeing, which was exactly 100 seconds long. Such small moments shaped advertising for the years to come. TV commercials have become an integral part of society. The advertisements showed characters built around products serving as a bridge between the viewers and the brands. Many brands utilized television commercials after that- some gained popularity, and some waned off. One fact remains, however, the adverts of the time helped popularize many big brands today. Whether it is Complan or Colgate, the best-selling ads today have their roots in television commercials. In the era of social media, television is slowly losing its glamorous days. There was a time when we fought over who would hold the remote. As technology advanced, so did the screen and its reach. However, there is no denying the impact of TV on consumerism. Being the first visual platform to engage millions of viewers, it has shaped much of today's technology. With the age of digitalization, many consumers shifted from televisions to mobile phones, and the brands followed suit. However, if you ask me about Maggi's latest ad or Fevicol's recent campaign, I would not know about it. But if you are me about a television commercial by these brands, I remember them quite clearly. Why exactly do we remember all of these ads so vividly? Some things were present in television commercials that are missing from digital marketing ads today. One, these ads were unskippable. Today, when an ad pops up on YouTube or Instagram, you can skip it. You just watch the three seconds mandate, and you click skip. This ad block was absent in television commercials. So, during the break between your weekly episode, these ads were shown, and you had to watch them. The best you could do to avoid them was take a bathroom or snack break. But you still had to keep the volume on to know when the break was over. You had to watch or hear these ads almost daily, which made the brands so popular. Second, television commercials of the time had a certain charm to them. These commercials focused on selling a mentality instead of building community or brand awareness. The products and characters took the main stage, and the story was built around them. Television ads were made to trigger laughter or shock; sometimes, they use music and distinct jingles. Such things etched these ads, and consequently the brands, in our memories. With the advances in technology, digital marketing has taken over everything. TV commercials have become skippable, or people simply use their phones during the break- leading to fewer viewers paying attention to the ads that play. The impact of tv ads has grown weaker, and many brands have taken to digital marketing. However, with the increase in competition, people focus more on creating ads that have gotten other people results or use worn-out storylines. Too many ads with low creativity flood the digital world, reducing their impact. TV commercials were simple yet entertaining; they had a strong and specific impact as they were unique, with quirky storylines that made them memorable. Today, television continues to lose its charm and popularity. So, this 21st November, let us commemorate the contribution of this powerful medium to marketing and to the TV ads we grew up watching on our boxes of joy.

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Embrace Your Inner Child

Maybe it was the casual dress code of the day, the cancellation of tedious, long class hours, the weirdly delicious free meal from school, the day full of celebrations, the strictest of teachers overlooking our silliness, or the blissful exhaustion at the end of the day- signifying a day well spent- we all have a different memory of celebrating Children's Day. And as one grows older and goes into high school and then college, watching children celebrate their day evokes a nostalgia of memories and bittersweet emotions. While adulting has its pros, nothing about it compares to a child's carefree and magical life. Slowly we grew up, and along with it, so did our emotions and behaviors. We put down our toys; we stopped playing. We became more structured, mulled over our words, desperately trying to fit in the label of adult stuck on us. While we often think of what we can teach children this Children's Day, let's go the other way. Let's learn some things from children. We still have that inner child inside us- we only have to embrace it. Here are some things that we as adults can pick up from children: Indulge Your Curiosity Many of us experienced a child asking embarrassing questions out loud in public. Why? Simply because they are curious. Children push buttons, turn knobs, and have a million questions about literally everything. They don't burden themselves with thinking what others think of it. We also have a little person inside of us who wants to learn new things. We are simply afraid of failure, of being ridiculed or mocked. So let go of that crippling fear, remember to be innovative, ask questions, and explore the unknown. Learning can bring so much joy and self-fulfillment- and it is time we start doing it again. Focus On The Small Things As adults, we condition ourselves to feel happy only with big things. We need that expensive dress from the boutique, the latest smartwatch, and a big car. We have set so many conditions to achieve happiness. Children, on the contrary, feel happy and excited at the smallest of things. That beautiful flower in the garden, a cute dog, a new pencil, or a word of appreciation from their favorite teacher- the things that bring a child happiness is infinite and small. This is a virtue we need to pick up as adults. We are too focused on big things and often miss out on the small blessing and miracles happening for us. Try New Things Kids are not afraid to try out new things. Meeting a new neighbor, attending a new school, and making new friends. They have a zest for life that we have suppressed. There are so many videos trending that show a 1-year-old child swimming in a pool or another trying to pet a dog much larger than itself. Even the very act of a baby learning its first steps hold inspiration. Children are not afraid of the consequences. They don't think about what will happen after. The only reason we have for not being able to try something new is the fear of failure and the fear of being judged. What if your new neighbor thinks you are weird, what if you stutter while talking, what if we try that activity and an accident occurs, and so on. Trying out new things will eliminate anxiety and bring great joy and satisfaction. Feel Your Feelings Children wear their emotions on their sleeves. When they are happy, they laugh and smile. When they are sad, they cry. When they are angry, they show it. As adults, we have grown accustomed to wearing a mask. We deny them, suppress them, lock them up and force ourselves to show emotions others want to see. But sad things are sad. Hard things are hard. Getting older doesn't change that. Forgive Others More Often Children tend to fight over the smallest of things- as do adults. But the thing about kids is that they don't hold grudges. They fight, they bicker, and they get upset. Then they apologize, and they make up. One moment they are angry; the next, they come running to hug you. This forgiveness is something we need to learn from them. Adults need to know how to forgo their egos and relieve themselves of all the grudges and hatred. Forgiving others can save many of our relationships and help us live peacefully. 14th November is all about celebrating children. So, let's make this one about learning from them. Embrace your inner child- feed your curiosity, try new experiences, acknowledge your feelings, and wear your heart on your sleeve.

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Power Up Your Content Marketing

For a long time, we have all been hearing content is king repeatedly, incessantly by marketers. But when one thinks of 'content,' they assume it is writing blogs or articles- you know, all those boring, wordy writings that maybe no one ever reads. While this is obviously not true (since you are reading this right now), content is far deeper and broader than simple blogs and articles posted on your website. While posting on your website is important and leads a large hand in your growth, today's challenge has become creating content that stands out content that is powerful enough to move your audience, not just static words on a piece of paper (sorry, screen). But how do you go about achieving powerful content? Well, there are certain tools for that, or rather modes of content, that you can use to create content that moves. When used the right way- emphasis on the right- these strategic methods can prove to be powerful tools for your growth. Fortunately, we are here to provide you with all the details you need to thrive in each channel. Guest posting: Guest posting is when you write a post for another blog or website. You must have heard of this strategy already, as it is not new. However, with so many people doing it these days, it has lost its effectiveness- unless you make an effort to create unique content. So instead of simply writing a blog post, write a blog post that is 10 times better than the current post on the same topic. There are many ways to do this- the top one being hiring professional content writing services who curate a unique post that correctly resonates with your opinions as the subject matter expert. Webinars: With the recent boom in digital content and thanks to the pandemic, webinars have gained traction. If you spend even five minutes on social media, you will probably come across a webinar ad. Webinars are one of the powerful content marketing modes as they allow companies to do an email newsletter, connect with experts in their niche and generate more sales. Invite industry leaders to your webinars as speakers or co-hosts, which will boost your webinar views and guarantee its success. eBooks: eBooks are another mode to expand your email address base and educate your readers. They also help in establishing you as a trusted source of information in your industry, thereby increasing leads and sales of your services. Of course, there are a few things to keep in mind while writing an eBook that can decide your book's eventual success or failure. One, choose a topic that your audience must be interested in. Next, your eBook should be informative to read, but it should also be interesting enough to gain readers. No one wants to keep a textbook or technical papers- keep the style conversational as if you are talking to a friend. People like relatable content that they can easily understand without trying too hard. Video Marketing: This is no secret, but video marketing is all the rage now. With apps like Twitter and Instagram focusing on video-first content, video has become a pillar of digital marketing strategies. According to Hubspot, 78% of people have been convinced to buy a product through a video. The base of every great video is a great script. No one can create a viral video with a mundane script and zero uniqueness. Apart from this, make sure your video is apt for your business- explainer videos, demo videos, customer testimonial videos, social media ads- there are bazillions of video types to choose from, so make sure you choose the right one that your target audience will watch. Online courses: Have an ocean of knowledge you want to share with others? Consider creating an online course. Throw in your personal experience, opinions, and tips for valuable lessons. You can deliver your content through documents, audio clips, videos, or a combination of all these. This content distribution has become popular in the past few years and has many unknown entrepreneurs into superstars. Get a great writer to create engaging scripts for your lessons, and start teaching today! To sum up, it is safe to say that content marketing is one of the best ways to engage with your audience. With a good content marketing channel and an even better content strategy, you can create a powerful content strategy that will take your business to new heights. At Hats-Off, you can take assistance from professional content writers who will curate powerful content for you.

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The Magic Reignites

There is nothing ordinary in life because life itself is mystical, magical and extraordinary. Reliving this magical life seems like a great idea but as we all know that is impossible. However, reigniting and re-creating magic with our strong minds and great ideas is possible and could be the most rewarding experience of our lives. Our minds are so mystic that if we decide to dive into its depths, it could be a satisfying indulgence in itself. Our mind is capable of more than what we can imagine. It not only controls our every action and reaction but is also a space of its own for dreams and aspirations to cultivate. These dreams not only give us hope to strive harder but also pushes us to think outside the box. They are powerful enough to inculcate passion and drive in a person?s mind. These strong emotions and thoughts might make us take a path less taken and as we all know that might not always turn out to be right. However, sometimes a proportional combination of unique ideas, passion, strong drive, big dreams and some magical powers of the universe help us achieve what we desire. Although all these factors are essential, it takes an eccentric human to bare the risk that they might bring along and this is exactly what happened a few years back. A normal conversation between friends gave birth to Hats-Off Digital Pvt ltd, 11 years back. Few of them left the battlefield before the battle even began. However, a handful of them had the gumption to stick to their idea and take the plan ahead. These eccentric humans were mocked and disrespected for believing in the idea of social media marketing cause back then there was no market for a business like this but to everyone?s surprise, their business tasted success. Today, Hats-Off Digital not only provides social media services but also has become one of the leading digital agencies in Pune. It has now become a full-fledged digital agency offering more than 30 services to 100+ clients in India and all across the globe. The two friends, who are now addressed as the Co-Founders of this gigantic digital agency, have stood strong through thick and thin and faced every hurdle with strong minds and skilled hands. Nothing could stop them in these past 11 years, may it be the lockdown or a fallout with a friend. They never stopped using their magic wands and skilled hands to make their dream come true. Making every creative dream of a client come true has now become a rule that they abide by. Hatters, as the employees proudly call themselves are delighted to celebrate the 11th Anniversary of Hats-Off Digital Pvt ltd which has now become their second home. May it be the interpersonal relationships the employees have within themselves or the connection that they have with their clients, the homey vibe never seems to leave the Hats-Off headquarters. It?s been more than a decade now and this agency is still reigning strong. This might be because of the hard work, dedication and skills their experts use on a daily or might be because of the magic they re-create every time they use their wands. Each time when they design, customize or curate creative ideas for their clients it feels like a rebirth in itself because every new project is welcomed with the same excitement as they welcomed their first. Reigniting magic each time is what Hats-Off proudly does every time. May it be one wish a million times or million wishes at a time we take pride in fulfilling them all. This agency not only believes in the power of magic they create for their clients but also the magic the universe unfolds for them. The power of clock striking 11:11 is known and appreciated by all. We at Hats-Off hope that this power that 11:11 holds, blesses us for the next 11 years and more. So, come along and join the celebration of magic and the power of wishing. Shower your love and support www.instagram.com/hatsoffdigital our magical journey ahead.

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Fun Space In The Workplace

Fun for every individual is different, and it will differ from person to person and situation to situation. Many would prefer enjoying their own company, whereas others might prefer being around a chaotic group of friends. Few might enjoy the cultural bits of literature while sipping coffee from their mugs, whereas others might find solace in the loud music of a nightclub. Depending on their preferences, one might choose one way or the other of having fun. The commonality here is having fun. Today?s dynamic and demanding work culture expects us to be technically efficient and creatively inclined. Technical efficiency can be reached by rigorous practice and constant efforts, but what about being creatively inclined? Reaching the epitome of creativity is impossible as it is always an amalgamation of different points of view, perspectives, and thoughts. Being an employee in an agency which provides and caters to multiple services that are both creative and technical can be challenging and tiring. Catering to a target group of customers having technical and inventive necessities is a challenge on a daily. Wikipedia page creation service?is one such monstrous service that we provide. Though it might sound simple but in reality, is one of the most challenging services you will ever come across. From getting the basic draft ready based on valid citations to getting the page live and stable, it?s a religious task to be done perfectly. Dealing with tags, errors and comments that come on page after it?s been taken live needs your attention and a prompt solution. After all, this hard work makes us the best?Wikipedia page creation agency?in the town. Therefore, finding your little joy and fun in the workplace is essential. It not only helps in rejuvenation but also eliminates creative blocks. Having small fun sessions, playing games, and interactions excluding your work is essential. Interaction in a fun and light-hearted manner between co-workers helps in team building and collaboration. Group games let them work together through challenges, strategize their next move, and build connections. It will help employees look out for each other, boost teamwork, and help them understand the importance of collaboration between teammates. Collaborative games can help break the barriers that various positions drag in between the employees. While many workplaces, even today, find these fun activities and sessions to be unusual and unprofessional, recent studies have shown that a workplace that does contribute and conduct such activities has an increased employee satisfaction rate and encourages open communication. After all, a perfect mixture of different events done on a daily will be directly proportional to an employee's productivity. When eradicating barriers due to position, race, sex, ideologies, perspectives, and interests can be done most enjoyably, then why not add these sessions to our corporate culture and abide by it? So my dear readers, go ahead and teach these sessions in your workplace. Go ahead and build your own fun space in your workplace.

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Adobe's Spensive Buy

If you are someone who uses digital devices (which I believe you do since you are here), you must have certainly heard of Adobe. Whether it is Photoshop, Flash, Acrobat, Lightroom or Illustrator, we all have used Adobe products in some way. Well, the multi-national computer software company has recently announced its acquisition of Figma, a leading web-first collaborative design platform, for a whopping 20 billion dollars! This news shocked graphic designers and illustrators, many of whom took the news to heart. The price tag of $20 billion has also left many laypeople wondering what Figma is worth. Before we get to that, let us understand what exactly Figma is and why designers love it so much. What is Figma, and Who Uses it? Figma is a design software founded by two ex-Google employees - Daniel Eckert and Thomas Fuchs, who wanted to make 3D design and collaboration more accessible. The interactive design software allows you to create, work on, and share your designs with others in real-time. It's also a powerful tool for prototyping with features like linking screens together, exporting animations, and creating interactive prototypes. The design tool allows users to draw and create designs in the browser without having to use any other software. Although it has been around for less time than Adobe, Figma has become popular among designers for its affordability. What is the Deal with this $20 Billion Acquisition? Many designers prefer using Figma to Abode Illustrator because of its generous free plan. So, while Adobe charged around $31 per month to its users, Figma offered most of its tools for zero dollars. This is the main reason why quite a lot of designers lament Adobe?s acquisition of Figma. Many felt that Figma was much more simplified than Adobe and the overall attitude Adobe has towards its users. The Future of Design Software with Adobe and Figma Adobe?s acquisition of Figma is a huge win for Adobe, as it will help them to stay at the top of the design software market. The integration with Adobe will give designers more opportunities to use Adobe?s creative tools in their workflow. So, while Figma was certainly more popular among designers for being free, there is no question that Adobe has been around for a longer time -over 30 years- and it?s DNA is design. This is due to its obvious benefits: it is more user-friendly, has a more intuitive interface and has more robust features. It also supports multiple operating systems and browsers. Figma?s interface can be difficult to navigate, especially if you are new to the software. It also lacks some basic functionality, like exporting files in different formats or using an external editor. Being widely used, Adobe?s files rarely need to be converted for editing. On the other hand, making edits on a Figma tool can get quite difficult and confusing, especially for people new to design. Apart from this, Figma is more geared towards collaboration among teams, while Adobe is geared towards designing. One thing is for sure: Adobe Illustrator is the best vector graphics editor software in the market. It's not surprising that it's the most popular design software in the world, with over 2 million subscribers. And while there are other alternatives to Adobe Illustrator, none of them come close to its capabilities. Adobe Illustrator is a vector graphics editor that has been around for over 30 years and has been updated to meet new demands in design and technology. With the incredible innovation and knowledge of Adobe, the collaboration could empower users to design products faster and more efficiently if a seamless connection between the two platforms is established.

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Dawn Of The Machines: Are AI Writing Tools Really Better Than Content Writers?

Writing is art. Writing persuades. Writing makes one stop and think. It influences and changes the lives of those who consume it. A well-written piece is like your favorite snack; you get hooked on it and will indulge in it over and over. This is why writing has been around for ages. At first, it was used for recording information, then for communication, and at later stages, it became a source of entertainment and persuasion. Content writing is the culmination of these four aspects: a tool of mass communication meant to inform and persuade the reader in an entertaining manner. Content writing is not limited to blog posts or articles, it includes different formats, including: Video scripts Email newsletters Social media posts Podcasts Website pages YouTube video descriptions White papers Without good content writing, you would not have interactive videos, informative white papers, entertaining social media posts or even video games! So yes, writing is the foundation of pretty much any piece of content you publish. The person responsible for creating this content is the content writer who works to create engaging and enticing pieces of writing. However, with the advancement in AI (artificial intelligence) technology, many things- including content writing- that were once performed by individuals like us are now carried out by machines. Some examples of AI technology used in everyday life are Google Maps, AutoCorrect and Spotify recommendations. Using AI in content writing is not something new. Writers have been taking the help of AI technology for years for grammar correction, creating financial reports, checking plagiarism and more. However, AI is now integrated into more content writing in new ways. AI technology is used to generate social media content, conduct competitive analysis, and even create articles and online content by analyzing a topic. Using tools for content writing definitely makes the process of content writing easy, but is it wise? AI technology is changing the entire workflow of writing, right from research to proofreading. Here are some reasons why AI writing tools might prove to be a better choice than hiring content writers: Higher Efficiency When AI generates content, it takes much less time to create. All you have to do is enter a few details related to your topic, and BOOM, you're done! Better quality control AI will automatically watch out for mistakes and errors so that there is not much to edit before uploading the content. Generates more content Better efficiency equals more content. Marketers will have more content to post than ever before. This might also give them more opportunities to connect with a wider audience. Now here?s why content writers are a better choice compared to AI tools: More Creativity It is nearly impossible to get a human touch with AI technology. Unlike writers, AI cannot write witty and unique content that speaks to the audience. Nobody wants to read a monotone article or blog that lacks life, right? Do not simply rely on the algorithm AI tools rely entirely on Google?s algorithm to create SEO-friendly content. However, writers know that creating great content takes a lot more than simply following the algorithm. Relatability AI lacks the ability to use the nuances of language to create writing that quite literally touches the hearts of its audience. On the other hand, writers use language to make writing more engaging and interesting for their readers and use context that makes it relatable. While AI has some pros, it also has vital drawbacks. Remember that in the end, content is created for humans and not for the search engine. Therefore, rather than focusing on making it rank higher and optimizing it for search engines, we should focus on creating more relatable, engaging and meaningful content for readers. Future of Content Writing What does this all mean for content writing? Whenever any technology enters a certain niche, the first thing that people worry about is losing their jobs. However, this is not the case. AI editors have been around for a few years now, but we still need human editors. The ideal workflow would be to use both AI and humans. Content can be produced faster, while humans can add creativity and uniqueness. So at the end of the day, AI should be used to assist the writing process, not to replace it.

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Har Ghar Tiranga Campaign: How Will It Redefine Patriotism?

As India prepares to mark its 75th anniversary of independence, PM Narendra Modi has initiated the ?Har Ghar Tiranga? campaign. It requires participants to display the Tiranga in their homes from 13th-15th August to mark the celebration of Independence Day. Furthermore, the Prime Minister invited people to use the national flag as their profile picture on their social media accounts from August 2nd to 15th. The relationship that many have with the flag is institutional and very personal. However, the campaign has raised several critical issues that cannot be ignored - ? By making common people the torchbearers for this 75th Independence Day celebration, will the campaign help showcase true love for the nation, or will this become an opportunity to show off one?s selfie-taking skills during this event? ? While it is commendable to allow the general public to hoist the flag, many people are unaware of the correct methods & rules that they must follow while hoisting the Tiranga. Will this not result in the mockery of the solemn occasion? ? Even if it is not compulsory to partake in the campaign, the mere act of not uploading the Tiranga as your profile picture may become a supposed act of rebellion. With the ongoing communal tension in the country, is it wise to require people to prove their patriotism and love for the country by showcasing the Tiranga? ? The campaign can potentially also divide the people. For instance, if your neighbor does not display the Tiranga outside their home, does this indicate their lack of love for the nation? Will this not create hostility between neighbors, resulting in a further division of our community? ? There are no merits for the act of uploading Tiranga as your profile picture on social media. Will uploading / not uploading the image of the Tiranga become a benchmark for patriotism? Patriotism is an inbuilt character that does not have to be proven or broadcasted to the world by showcasing Tiranga outside your homes, posting selfies with it online, or keeping the Tiranga as your profile picture on social media. For the past 74 years, India has celebrated Independence Day with much vigor and excitement. Even if there might have been divisions and conflicts all year round, August 15th was a day for everyone to cast aside their differences and celebrate the occasion together as a country. With the coming of this campaign, many people will be forced to showcase the flag just to avoid conflicts and to get access to amenities. In Haryana, ration shops owners are refusing rations to the people who do not buy the Tiranga. How can we expect people who do not have enough money to eat and fulfill their basic necessities, to buy a flag for displaying in their homes? How is it even okay to deny someone food just because they cannot partake in a campaign? What does this incident speak about our compassion and empathy towards the poor of this nation? Is it fair to create further division by facilitating an environment to belittle your fellow citizen?s patriotism based on their decision to display or not display the Tiranga?

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Droupadi Murmu: India Steps Towards Representing Marginalised Voices

Droupadi Murmu, former Jharkhand governor, recently took the oath as the 15th President of India. The youngest person to become President, she is also the first tribal woman to hold the position. In her maiden address to the nation as President, Droupadi acknowledged that she is the first President of India to be born after India?s independence. President Droupadi's election to the office sends a message of inclusivity and the triumph of democracy. Let's take a look at her early life before entering politics! Who is Droupadi Murmu? Droupadi Murmu, 64, is the first Adivasi to hold the position of India's First Citizen and the Supreme Commander of India's Armed Forces. Born into a Santhal family, Murmu was the first girl in her village, Uparbeda (Odisha), to attend college. She fought all odds and graduated with a Bachelor of Arts degree from Rama Devi Women's College in Bhubaneswar. Early Life Murmu started as a teacher and later entered politics in her home state of Odisha. Murmu was a Junior Assistant in the State Irrigation and Power Department and later worked at the Shri Aurobindo Integral Education Centre at Rairangpur till 1997. In the year 2015, she made history by becoming the first woman governor of Jharkhand. She was the first Odia woman and tribal leader to be named the governor of an Indian state. With her win, Droupadi has shattered many glass ceilings and set a path for a hopeful future. Political Career 1997: Murmu started her political career as a councilor on the Rairangpur Nagar Panchayat. 2000: Won the 2000 Odisha Legislative Assembly election from the Rairangpur constituency. She served two terms in the assembly between 2000 and 2009. 2007: Was honored with the ?Nilakantha Award? by the Odisha Legislative Assembly for best MLA 2009: Contested in the Lok Sabha election from the Mayurbhani community but lost 2010: Elected as BJP?s District President of the Mayurbhanj district 2013: Re-elected as BJP?s District President of the Mayurbhanj district and was also named as a BJP National Executive 2015: Was appointed the Governor of Jharkhand and was in power throughout her six-year tenure, till 2021 2022: Secured a clear majority win in Presidential elections Murmu has reiterated her resolve to work toward uplifting the marginalized community. Her humble origins and inspirational political advancement have showered her with immense support from many political parties. At a time when the political landscape in India is witnessing crucial issues, it will be interesting to see how the goodwill of the new President will bridge political bridges for public welfare and stable governance.

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Mumbaikars Beat Awkwardness With Their Beats!!!

Metros are Mumbai's Jaan. If you have ever been to Mumbai, you will know that if you need to go anywhere, Metros are the way to go about it. The city's hustle and bustle make it lively, as people from various backgrounds ride the metro to and fro from work. When one thinks of taking the metro, the image of crowded compartments, long hours of standing, dull, boring rides, and awkward interactions with strangers come into mind. From heading sleepily to work in the a.m. and returning home after a long and tiring day at work, metro rides can often get boring and uncomfortable. The Why Loiter campaign took a fantastic initiative to break the taboo of how public transport is unsafe and to dispel the awkwardness that comes with riding with a bunch of strangers. They broke the stranger-danger myth by making public transport more comfortable, joyous and rejuvenating by engaging them in the one and only cultural game: Antakshari! Yes, you heard it right! Antakshari on metros. Encouraged by the campaign members, passengers took part in an antakshari session from Versova to Ghatkopar. What followed was a heart-warming and fun game of antakshari. The teams got so engrossed in the game that a participating passenger was astonished that they had covered the long, wearisome journey to Ghatkopar in what felt like five minutes. Taking to their Instagram page, Why Loiter posted videos of the joyful session. The video shows women singing Laal Dupatta and the general seating team singing Wada Raha Sanam, some really famous classics. It is so heartwarming, spirited, and hopeful that it will make even the coldest of us smile. Human connections are so easy to make. With a culturally bonding activity we have all played at family gatherings, people connect and make memories that stay for a lifetime. No one worried about the others? background, religion, or gender, and they just vibed with the crowd and the session. It shows that no matter who you are, positivity, love, and music are simple things that have the power to help us grow closer. Music is the best and most soothing way of expressing yourself. No matter how awkward the situation is, music will always make you a part of something bigger and better. It helps you to know not only yourself but also the unknown around you. As Louis Armstrong once said, ?Music is life itself.? So, if there is anything that you can always count on and depend on, it?s music. And obviously a good game of antakshari!

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Spotify Is Bringing in Games Into Its Platform. Here's Why

Spotify is adding video and games to its streaming service to keep subscribers around longer. When one hears or reads about Spotify, we think of music. But with the introduction of video and games onto the platform, Spotify is becoming a lot more than just a place to listen to and share sounds from artists worldwide. On July 12th, Spotify announced the purchase of Heardle, a themed trivia game inspired by the NY Times?s blockbuster game: Wordle. Many people use Spotify to discover new artists and songs. However, the company has a history of expanding to other markets like podcasts and audiobooks. Now, it has taken the step to add games and video onto its platform. Spotify has 75 million users, but it's still not enough for the company to be profitable. That's because music streaming services like Spotify face competition from other tech giants trying to outdo one another with more content. The latest battle is between Apple Music and YouTube Music?both streaming services that offer personalized playlists based on your interests (and favourite artists). Even Apple has joined this race by adding podcasts as part of its free tier (as well as dedicated podcasts apps). This deal will push Spotify further into its mission to make its app more interactive to diversify its revenue streams. Heardle ? ?Spotify Heardle is the first game acquired by Spotify, and the company hopes it will help keep music nerds engaged while acting as a music discovery tool. The game is simple: you need to guess the name or the artist of a piece based on its opening notes. Players will get six chances to figure out the song with hints to give users a few extra seconds to help guess. In the end, the answer is shown, and the game will take you to a link on Spotify. Heardle?s Spotify integration will start in the U.S., the U.K., Ireland, Canada, New Zealand and Australia before expanding to other countries. For now, the game remains a standalone website, but the company intends to integrate Heardle ?more fully? into the app eventually. The Importance Of Different Formats Spotify's latest move shows how important it is to diversify your content. The internet allows us to share information in many different ways. You can choose to read the latest news or listen to it while commuting to work. When it comes to creating content, there?s no question that a single platform can significantly impact your reach and engagement?but not all platforms are created equal. As we saw with Spotify?s acquisition of SoundCloud earlier this year and Apple Music?s launch of its music streaming service, offering multiple formats and forms of content helps you stand out from the crowd and engage with your audience with something the competition does not offer. Diversifying your audience by getting involved in different spaces will help build up trust between them and yourself as an influencer/journalist/creator etc., which ultimately leads to greater engagement rates across all channels over time. Apart from this, the other lesson is interactivity. By creating interactive experiences, you can achieve your marketing goals. The key is to mix information with entertainment. Marketing in the digital age is not just about selling your service or product but about providing your audience with a memorable experience. Users are not satisfied when you limit yourself to only one format or type of content, and they look for variety. Look at patterns of habits of your target or buyer persona and complete their entire journey.

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Remote Work Is Here To Stay, But Is Your Company Ready For It?

With trends like Cloud Computing and the increasing use of the internet, the way we operate our business has changed completely. We no longer have to worry about finding someone in the same city with the necessary expertise and talent. Instead, we can hire a remote team of experts from anywhere around the world. Remote working is no longer a nice-to-have facility but has become a business essential for the future. 62% of remote workers said that the flexibility has helped them focus more on work and companies have noticed their teams to be 24% more likely to be productive and happy in their work. However, remote working is not as easy as it seems to be. Managing remote work is a skill that needs to be mastered by careful planning and a well-thought-out strategy. It brings along various challenges. We at HatsOff understood this very well when we had our entire team working from home during the coronavirus pandemic. In this blog, we share some tips we gained from our experience. Here are a few pointers that might be useful: Set clear remote work policies Managing teams can get difficult when working online. Since your team members are not in the same physical space as your, you might find difficulty in keeping a check on them. You do not know what they are doing- whether they are sincerely doing their work or just scrolling through social media on their phones. In this case, only a clear remote work policy with defined roles and responsibilities of each employee will help you keep track. When you set certain standards that each employee will have to meet to ensure the timely delivery of their tasks, it will make sure your business runs seamlessly. Make communication easier between the team It might take a little extra effort for remote teams to foster collegiality and teamwork. It may seem artificial or cumbersome but encourage your remote employee to contact you and the other team members without hesitation. For this, you will have to look for a communication channel that is easy to use. There are many communication channels available like Zoom, Microsoft Teams, Skype, and so on. Follow up with remote employees regularly You will also need to indulge in daily meetings at a fixed time with your teammates so that you know the work?s progress. It will also be an opportunity to clear all your doubts and ensure that tasks are executed faster. Tracking the performance of your team will always prove beneficial. Regularly schedule one on one calls- weekly or biweekly- where you can: Check if the employee is doing well overall. Work with the employee to identify and eliminate bottlenecks. Answer a range of questions relevant to the employee. Ask for their feedback and try to implement their suggestions whenever you can. Offer real-time feedback Offering real-time feedback to your team members will help you become more productive. It helps them realize where they are lacking and how they can work to improve their productivity. So, make sure to regularly talk to your team members and offer them feedback on their work. This will help them make grow and improve their work. Allow flexible work hours Working from home is full of distractions. There may be many other things your team members may need to take care of. Offer flexible work hours to your employees so they are able to offer enough time as per their convenience and give a hundred percent to work. Meanwhile, you can ensure their availability through virtual tools if you need their help. Resist the urge to micromanage You should not be looking over your team?s shoulders while they work from the office and you shouldn?t do it while they work remotely as well. Regular checkups and meetings are good, but try not to micromanage. Trust that your team members are being productive and working efficiently if they are communicating effectively and meeting all the goals and deadlines. Celebrate successes Managers should look for opportunities to celebrate work milestones and achievements. Celebrating the successes of your teammates and the team?s accomplishments will help keep your teammates motivated and working efficiently. As intriguing as the idea of remote work sounds, it is a learning experience on its own. You will face several problems, things might go off track and at times you will feel overwhelmed. However, keeping these pointers in mind while working remotely will help you manage your employee better throughout your journey. What other tips would you suggest employers to follow? Comment below.

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Five Immortal Lessons For Start-Up Entrepreneurs

It?s not easy to start a start-up and build its name in the market. It takes a lot of smart thinking and it starts with an idea and builds it but it takes a massive effort to be put into practice and make it successful. Every entrepreneur?s journey is riddled with start-up lessons unique to their struggles and challenges. During this run, you will learn your valuable lessons of business and entrepreneurs that will help you in your journey of entrepreneurship. Build a rock-solid team Building a team is one of the most essential things for any business. It is a chance to build trust, strength, and support culture. There is a lot of common misconception about team building and one among them is that it?s pointless to have done a team-building exercise, which is not the truth. Small initiatives such as potluck a simple way to keep your employees be connected, thus it should not always be extravagant. In a start-up, you must have obsessive people. Also, it is important to always keep a thing in your mind - What you have to improve? And focus on that one thing that can make your business or product shine to customers. Those two things are the most important aspects of building your company. Embrace competition and problem It is said that an entrepreneur without competition is an indication of serious weakness. Therefore, to make money on this problem you need to find a perfect solution and eventually sell it to the right person. If your idea doesn?t have any worth to the people, it won?t last long. Entrepreneurship requires everyday motivation and negative feedback from your customers or the client should bring you energy to resolve it and give more meaning to everything you created. Sometimes, you may get demotivated by the rush due to competition or by any negative feedback but you should understand that these lessons will only make your business strong and helps you learn some lessons from the present problem. Build your business around the life you want Plan your time for your family, vacation, and health. It?s easy to get caught up in the challenges of running a business. In the beginning, it is very essential to prioritize your business. Sometimes, you might fall into a practice of making it your only priority. If your business is so hooked into you for the everyday operations, it?ll be difficult for you to take some time out for yourself. Networking and meeting new people, mentors, and advisors crucial as these people can legalize your business idea. Sometimes their advice is wise; sometimes it?s not. Find out how to filter everything you hear and keep only what you think is acceptable. Nurture your professional network Whenever you?re introduced to someone in person or by email, you should always connect with them on LinkedIn. It is important to start to develop your modern Rolodex while you're in college, or once you start your first job. You never know once you need an introduction to an individual or company that some acquaintance can provide. Through proactively maintaining your LinkedIn network for a decade, you can even have over 5,000 connections performing at every major company and industry. You should use this network to meet different people and then turn them into your investors, business partners, and future employees. Celebrate little wins Running a start-up is extremely tough and the one way you can avoid stress and keep your team in line is to celebrate the little wins on your way to your goal. Speaking from experience, the hard times get very hard and it?s hard to feel excited unless you acknowledge the wins that do come along. After a start-up launches its product (usually this is less of a problem pre-launch because there is always a lot of optimism that things will go well post-launch), things either take off or start-ups go into a trough of sorrow. If anything does start-up which takes place in the rare case, the corporate is in an exceedingly frantic panic to stay servers up or fill orders. Its madness can burn out the company very quickly if not careful. If things don?t go well, it takes a lot of determination to go over and build grip again. The wins are rare and slow. People may abandon you if they don?t get motivated about it and it comes from celebrating the little things.

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Brand Building ? The Key Step To Success

As there is a new brand born every single day of the year, how easy it is to sustain in the market with millions of options surrounding customers. What is the one single factor that differentiates one brand from the other and makes it stand out from the crowd? Brand building services in India should also match and grasp the pulse of the psychological impact it creates on the consumer?s minds. Right from when the brand logo is being designed to the colour scheme chosen and designing implemented, it should be very psychologically impactful to the consumer. There should be a connection developed between the brand and the consumer, which a good designer or a brand building agency would be able to achieve through experience in working with a lot of brands in the past. With experience, one knows and improves on the brand building services that are provided and learn from trial and errors that have been made and become successful. The tagline for the brand, such as Nike - Just Do It, or Mc Donald?s ? I?m loving it, are known by heart and well associated with the brand. The way the logo has been designed as well is very communicative by itself to the consumer. The big bright yellow golden arch curve of Mc Donald?s has become symbolic around the world. It takes a good brand building agency to establish brand loyalty with its customers that are the end objective of every brand. When one seeks for brand building services, what they should look for is not monetary benefit but much more than that, where people will trust and invest their money in and use and recommend the brand to others even. It is a cycle of events that are built through brand building services that make it a known brand and increasing its credibility, and hence the brand name itself is enough to withhold a net worth attached to it. For example, the dollar today is a world brand, by having maintained its aura and dominance value globally. Though in reality, it's just a piece of paper, however Branding and positioning the Dollar currency has made it worth something. They associated the currency with global values such as ? In God We Trust, and hence, have won the hearts and dreams of millions across the world. Everyone wants to own and feel like a million dollars today. There are a lot of brand building agencies in India who are experts in the field and know exactly which points of the brands they need to highlight and bring it to the notice of the people. In marketing terms, it is known as USP ? Unique Selling Point. These bring out the key features and the essence of the brand and its usefulness that makes it different from all the other brands that exist in the market. These are portrayed indirectly or directly in a well planned and executed manner through a marketing plan and roadmap. Various brand building services and strategies are adopted to achieve this, that suit the brand and its budget that has been prepared purely dedicated towards brand building activities. It is true that in the end numbers do matter, but what matters as well is the quality of brand building services that have been given and executed by the brand building agency. Today people may remember your brand for life and associate it with trust and quality, the reasons can be many for this. Ambuja Cement today had taken Amitabh Bachchan on board, this kind of activity is also called celebrity endorsement where you have a brand ambassador on board. What would be the purpose of taking him on board for a cement brand? People need to connect with someone they are trusting their homes with, and Amitabh being associated with the brand raised its value and trust factor to another level. They say a brand is also known for what it does beyond being just an entity. A lot of brands indulge in CSR activities as well and also give more importance to the goodwill of their employees. Good Brand building agencies know that keeping their employees happy is the key to keeping their customers happy. While customers are the kings, your employees are the face of the brand that is being represented and with them, there are brand values as well that are associated. No matter how good the brand is, if the employee is not happy, he or she won?t be able to bring out the best in the brand and lack interest in doing the same, and this will reflect on the customer?s responses too. They say brands go beyond words and portrayal, many brand building agencies need to read between the lines when it comes to executing brand building services. Plan, strategize, execute, analyze, evaluate, and improvise if required. Repeat the process and don?t stop giving in the best for the brand that has trusted and empowered you and taken you onboard keeping their reputation at stake. A good brand building agency will act efficiently and responsibly and consider the brand as its own and take full interest and charge for the constant development of the brand. To avail brand building services contact us.

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How to Make Business Survive In A Struggling Economy?

A lot of people would agree to the fact that the Indian economy is not at a place where it should be right now and this is affecting business in every sector. But the small businesses are mostly affected in this situation as generally they don?t have the reserves and turns vulnerable. Therefore, through this blog, we are trying to suggest some solutions to the small businesses to face and then come out stronger in this situation. Reassess your situation The first step in this situation is reassessment. So, the time when you realize that the economy is stressed you need to stop everything first and take a step back to have another look at your business. You not just need to understand the situation but also do a detailed study of your business so that you can make a proper plan. In this situation, you should generally modify your long-term plans with short-term and medium-term plans. Avoid overhead Is one of the most important yet the most difficult thing to do while the economy is falling. If we reduce the operation expense, it will automatically help the business in operating income. This can be easily done by the HR, just by evaluating the efficiency of the employees by the previous work record and also by detailed analysis of the employees without whom all the workload can be handled. Use freelancers The economy is struggling or headed towards the downward slope, we usually avoid overheads to help the business in operating income. And there comes the role of freelancers. Hiring freelancers are the smartest move during this period as we reduce the overhead we need some people who can manage their work and help the company. The best way is to work on a contract basis with them. Reduce other fixed expenses Fixed expenses like electricity bills, rent, etc. are very small things to focus on when you are running a business but it is one of the smartest steps a businessman takes as every penny counts for them. So these small steps will also be very effective when the economy is down. Optimize sales and marketing An economy with a downward slope, you need to enhance your sales and marketing efforts as the demand for the product and services will decrease; demanding extra effort towards the sales and marketing of the company. To get out of this situation you need to first revise your target list which may let you know who all are less affected by the situation and need your product or services like targeting specific geography or sector of the market. Manage your fund effectively The fund is the most important aspect when talking about a struggling economy. Decision making is very crucial during this period. Also, any company?s performance depends upon not just the decision made during that period but also the person who?s deciding as it navigates the organization. You don?t need to use all the funds instead of always need to save funds which can be used during a recession. So, the person making the decision must be wise enough to understand this! Also, during economic downfall invest the fund which can give you a good return. Small businesses or start-ups can survive the struggling economy just by analyzing your business and planning accordingly.

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Why Start-Ups Should Choose Co-Working Spaces?

It?s the 21st century, technology is changing, brands are changing, everything is getting expensive, work culture is changing and the real estate prices are increasing too. With this, the emergence of co-working space has led to some great trends in the work culture. There are so many start-ups coming up every day. Especially India is one of the places where there has been the highest growth of no. of start-ups. Eventually affording a workplace is not easy. Particularly, in cities like Delhi, Mumbai, Bangalore, Hyderabad, Pune which are known for start-ups are the most expensive places for real estate. But, with the emergence of co-working space, it has become easier and affordable. It?s like helping each other grow. People choose co-working because of space lower rentals, savings on operational costs and a more flexible work environment. A company gets everything ready from office furniture to WIFI. They don?t have to struggle around fixing everything. Work Culture is no more restricted to the 9 to 6 working time with a laptop, chair, and a table. It's more than that. Today it's more about comfort. From Beanbags to gaming zones everything is present to increase the productivity of the employees by giving them some freedom and comfort. Today, not every small company can give these facilities. Therefore, they choose co-working spaces which are facilitated with everything at a lesser cost. There is some best co-working space in Mumbai. Especially for start-ups, this is the best option. You get to meet other brands and companies. You learn from each other and grow together at a lesser cost than usual. Not just start-ups but individuals and free-lancers get a chance to work in a fully equipped office without worrying about the costs of setting up an actual office. The spaces now are luxurious, have fun zones and are well equipped. A full package for your ambitious start-up.

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Benefits Of Renting A Co-Working Space

All the smart entrepreneurs now choose a co-working space rather than buying/renting a new one. Gone are the days you waste time and money for office furniture, electricity bill, office necessities, canteen, washroom, etc. Sign a contract, Pay the rent and get everything at once with a co-working space. Not just this, there are plenty of benefits when one chooses to rent a co-working space. Flexibility is one of the important factors why one should choose a co-working space. If you team members increase, you can just add up or alter your contract. As simple as that. While you work, you work with different people from different industries. This helps you in networking and business development. You are motivated too, as you work around goal-oriented people/entrepreneurs. With this, you network with small business owners, great thinkers, professional freelancers and other entrepreneurs. A lot of activities. Apart from the gaming zone or stress relieving zone. You all together can have fun, celebrate days, conduct social events, etc. India has seen a large scale growth of start-ups across the nation. Simultaneously, there has been a growth of luxurious, fun and well-facilitated co-working space. It?s a one-stop solution for all the working space requirements. Co-working industry in India is growing speedily. An entrepreneur doesn?t have to worry about the insurance, loans, electricity bills, Wi-Fi, furniture, maintenance, wear and tear of the office furniture, etc. because everything is taken care by the co-working space owners/brands. Caf?/Canteen with great cuisine and chefs are also provided. This is one amazing thing. The day you have meetings or conferences, you don?t have to go somewhere else. You can book you sloth or can conduct in the same place. In Mumbai, Innov8 is one of the best co-working space. This one of the best way a start-up entrepreneur can save this money.

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Youtube: If You Can?t Buy Them, Beat Them

On May 17, 2018, YouTube announced the rebranding of its service ?YouTube Red? to ?YouTube Premium?. This comes after Google is fully aware of the gradually increased demand for Apple Music and Spotify in music streaming, specifically. In 2017, when Apple failed to acquire Spotify after repeated attempts, now they?d probably go with the motto, if you can?t buy them, beat them? YouTube has over a billion users, almost one-third of all people on the Internet and hence truly the largest monopoly video hosting site. Much of that viewing, CNET notes, are people listening to music, as music videos consistently rank among the most popular clips on the platform. Currently with no stronger competitor who can challenge the billions of hours of views. The challenge is figuring out how to turn those people into paying subscribers. Well, Google has already taken a step ahead to brand YouTube as the one-stop destination for all sorts of digital entertainment. Taking one step ahead to kickstart the process of rebranding its service and relaunching YouTube Music to accomplish the primary goal of engulfing Spotify and Apple Music has just begun. More About YouTube Premium As per the blog published by YouTube, YouTube Premium is said to be more expensive than YouTube Red. While YouTube Red is charged $9.99 per month, YouTube Premium would be charged $11.99, per month. The initial rollout would be launched by the next week in the following locations: United States Australia New Zealand Mexico South Korea They would have the following features: The new YouTube Music: ad-free, with background listening and downloads More, bigger original series and movies Ad-free, background play, and downloads across YouTube In a briefing this week, the company promised it will be closing the gaps between Play Music and YouTube Red over the next month, so Google Play Music users don't lose features they've grown accustomed to. There was no mention of India or any other Asian countries here, which means India and Asia isn?t YouTube?s focus as of now. Until then, Google Play Music users keep enjoying!

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UrbanClap CEO?s ?Reply All? Button Turned Into A Brutal Leveler

Brands like Amul and British Airways have been caught in a social media crisis earlier and it isn?t the first time that a brand has been accused of a service blunder by a consumer. Abhiraj Bhal, Co-Founder of UrbanClap accidentally hit reply all and marked ?a customer? in an email which was only supposed to be sent to its UrbanClap employees. To make matters worse the email read, ?Please ignore him completely. No one should answer his queries? and the rage shot up! An altercation all began when Rakesh Verma, an ex-employee of Oyo Rooms accused UrbanClap of damaging his AC and not initiating a refund despite 50 days. He raised a complaint when an AC technician from UrbanClap failed to fix the machine and moreover, stopped taking his calls. Verma had to vacate his flat in a month and needed to fix the AC for his security deposit. As a trail of emails and calls ensued, it caught the attention of the CEO and that?s where he ended up making the blunder. Predictably, Bhal?s reply to the email went viral on the social media handles. While Verma posted the screenshot on Twitter, his friend posted it on Reddit. The Reddit thread racked up over 2000 upvotes with comments questioning the culture of UrbanClap. Meanwhile, Bhal apologized for his gaffe saying, ?I must say that it was incorrect for me to have responded this way. That was a mistake and I acknowledge the same?. But Bhal defended the company by claiming that they have gone ?above and beyond? to serve the consumer. When they examined the AC, they realized they hadn?t damaged it but still UrbanClap was willing to return their technician charges and pay half the cost of the compressor that had stopped working. Eventually, Bhal attempted to cease by posting on Reddit, ?Was this the best UrbanClap stands for - certainly not. But I can tell you - we care for our customer deeply, and many of them will tell you that we are more than just a tech-enabled service play.? Verma replied, saying, ?Did you reply to any of my emails? NO. In fact, you threatened to sue me if I go on social media and do anything to harm your organization's reputation. You called MY CEO right after our call telling him you would sue me if I don't keep calm. Was it a right thing to do as a CEO just because I was constantly asking for help?? It?s hard to say what really went on but the accusations were pretty thick and now that UrbanClap has fixed the issue after a 70 days streak of the chase. I wonder what would have happened if CEO hadn't hit the "reply all" button? He would have been cornered to get the AC repaired on his own. It?s a pretty messy affair, and a customer complaint being dissected in the open is never a good look for a company. And while it might raise questions about how to best handle aggrieved customers, and how to make sure guarantees are maintained in the service-oriented business, it also highlights the power of the ?reply-all? button ? it looks innocuous, but even the smallest trip up can lead to some pretty dramatic consequences!!

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Ok Google! Book My Appointment at the Salon

We are getting lazier with the technological updates. Isn?t? Who else feels the same? Whenever I speak to my Grandpa he remembers literally everything including the dates ? ?In 1979, March 2nd I sat under a Banyan tree and waited for your grandma for 2 hours 29 minutes.? Woah! What are you? A living diary? Today we don?t even remember our boyfriend?s phone number. We don?t remember things, nor we note it down because Siri and Ok Google does it for us! But no blame for the technology Pros, you guys are doing the best for this generation. Everything is quicker, faster, easier and some inventions are just jaw-dropping! The Google Assistant has been doing a tremendous job and the advertisements are just so interesting. Well, everyone out there without Siri has found their new partner ? The Google Assistant. Need a help? Want to ask any questions? Want to set a reminder? For everything just download the Google Assistant. Recently Google dropped in the unbelievable demo of Google Assistant making a call to the salon and booking an appointment. OMG! That was crazy and so fun to hear Google Assistant convincing the salon person for the appointment.? Marvelous job Mr. CEO! My heart was in my mouth when I witnessed a digital AI helper could sound so natural that the person on the other side couldn?t even figure out. And that Mmmhhh at the end was so adorable. I?m proud of you, India loves you.? He quoted saying ?The amazing thing is that Assistant can actually understand the nuances of conversation. We?ve been working on this technology for many years. It?s called Google Duplex.? Well, it?s still-under-construction and testing. It will not only make calls to a salon but book your reservations at the restaurants, holiday hours and a lot more. It doesn?t only make calls and book your appointments but tasks on its own and informs you. It is self-monitoring, no human interference necessary and is smart! We will surely have to wait for the things to roll out for us. But I am sure it?s going to make the busy lives easier and interesting. Can?t wait to use it! Tada!

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R.I. P Sri Devi = T.R.P?

The untimely death of Sridevi the goddess of Indian cinema made everyone mourn her death. The actress died from accidental drowning is what the forensic report had to say. But it is something our Indian media cannot get its head around. Everyone had their own version to say, not realizing that the people grieving at this time might be affected by all this babble. Getting all the juicy stories out is one of the moto for the news channels in India which most of the people already agree to. And Indian media has not failed us this time. From stories like ?Maut ka bathtub? to photoshopping images of Boney Kapoor and Sridevi, all is done in the name of news and entertainment. The character shaming was at the peak which always is. The media can turn grief into some sensational story. The news channels act as vultures who will thrive on anything that gets them more TRP. It?s a strange disorder where the news channels cannot sensitize to issues where people are suffering and grieving. My question here is, does everything that we come across needs to be equated to how ?viral? we get our stories and how much money we make out of it? Whatever happened to empathy? Whatever happened to humanity? There is something seriously wrong if the media thinks that they have done a good job sensationalizing something so sensitive. The media that has stooped so low for content has once again left everyone astounded. After watching all these stories and the crap that is shown in the mainstream news, we think by now people have understood and awakened of how the media feeds crap into the brains of the masses. ?But it is disappointing to understand that the news is selling because of all the drama they are presenting to its people. Makes me sick thinking about how and what we are heading towards. We as individuals need to understand and keep re-processing everything that is fed into the mainstream media. It is nearly impossible to discern truth from lies in today?s world when we constantly have been watching and hearing all that is fake around us. This says so much more about the people watching the news than the news channels trying to make millions out of a dodgy made-up story. What are we as individuals giving results that the media has to stoop so low and desensitize every news and story? We need to ask ourselves, are we going to change anytime soon? Or be a part of this vicious immoral circle.

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Write More And Get Rid Of The Mind Block

Blogging has become a popular trend and it is not going out of style anytime soon. So how does one keep those ideas coming in? How does one get new topics in this digital world where everyone is writing about something and tons of audience reading about it? There are times when you seem to be stuck and cannot think of a topic to blog on. There are days when you just can?t get over the mind block and can?t blog or write on anything. I tend to write 14- 16 blogs and articles in a week. Well, people might think I am crazy. But, no. I enjoy writing and what better way when you are getting paid for it? A few things that have helped me and have always kept me going. A few steps you can follow and never be exhausted of topics that you write about are as follows. Don?t fight with yourself for writing. Write every day and do not trick yourself into thinking you are exhausted Know the constructive time hour. There is a certain time of the day when you can write more and give more ideas. Make a note in your head and notice when is it, morning, evenings or late at night. Understand yourself and schedule the writing as per that. The blog you write doesn?t always have to be at it?s very best. Tell your audience a story in your own words and make sure you can explain what you want to say in the right manner. Putting the idea is more important than the language you are explaining it in. This will help you remove the barrier from your head and let you write more in peace. Keep a diary handy to jot down topics wherever you are. my friend once asked me how I write so much in a week and that?s how this topic came up. So always keep a list and you can revise it later. Keep a planner for yourself so you never miss a deadline. There are various sites online which will give a planner template. Simply follow these 5 tips and see the difference in the productivity. Don?t be hard on yourself and give yourself a leverage to write. This will help you churn out better content and give better results online.

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Now Send Money And Not Just Good Morning Messages Through WhatsApp

Money transferring has gotten a lot easier. WhatsApp which helps you stay connected with your friends, family, and colleagues can also be used for monetary transactions. The wide use of smartphones in India and the internet available at a dirt cheap price has made the usage of applications more all over the country. The Facebook-owned company has come up with a new feature which is now live and ready to be used in the Indian market. For which they had received the permission from the Indian government last year. WhatsApp is one of the apps that is used widely in India. This can act as a threat to the other companies who are already in the market. WhatsApp has rolled out the new money transfer feature in India. This will allow you to send money to your friends whenever you want, wherever you want. The Android and IOS both users can avail this service. It will allow an individual to send and receive money to the bank accounts. What it doesn?t do is it does not let you pay directly to the merchants. This is something that has not been introduced. If a person wishes to send it to a merchant, they need to first add the person in their contacts and send the money as they would do to their family and friends. You can send the money to a single person even in a group chat. Doesn?t this make it easier for all the payments that are to be done for the services or products you avail on all the professional group chats? It has the beta feature and the money can be transferred through UPI (unified payments interface). One can transfer payments, which is supported by the number of banks. The names of the supported banks will be visible and this option will be available for all. This feature is easily available and one can use it by choosing their bank and verifying their mobile number through SMS. Follow the below easy peasy steps to get going 1. One needs to find the payment option 2. Select their bank 3. Link their account 4. Set the pin For UPI (unified payments interface) WhatsApp has a high potential for money transfer feature. It has millions of users only in India. It is widely used throughout the country and this has increased the possibility of being a favorable app over the others for money transfers. Only time will tell if WhatsApp will rule the market with its new feature. Don?t have this feature yet? Try updating your app and you will be able to use it and send money to your loved ones. Even if the other person has not updated this service WhatsApp can still let you send money and inform them that they have received the money.

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