If you take your time to notice people around you, you will be shocked at how many people spend time glued to their smartphone screens. Apart from talking and texting, people have started using smartphones to browse the web and search for businesses and services. The mobile experience has mattered for quite some time now, but its importance only continues to rise. The main points you need to keep in mind for a great mobile site experience are:
  • Mobile-friendly: Can your website be navigated through easily without the need to pinch and scroll sideways?
  • Fast to load: Will your site load quickly before compels users to click back to their search page?
  • Easy to use: Can users find what they are looking for with ease?
A good mobile website experience is no longer a competitive advantage; it is essential to your performance.

  • Why is the Mobile Experience So Important?

A well-designed website is the crux of your digital presence. Your website is the first place your customers come to, especially if they found you through a search engine or a link shared by a friend. Thus, everything from your landing page to the checkout process needs to function seamlessly and be mobile-friendly. With the current popularity of mobile phones, it is safe to say that a website's mobile presence will continue to drive the market in the coming years. As a website design agency, we help businesses design their websites to become mobile-friendly. We provide website development services to help you get ahead of your competitors. Websites that are mobile-friendly experience greater conversions. Any business first and foremost, has to think about the impact they make on visitors. You want your traffic to turn into conversions and grow your sales. Suppose a prospect comes to your website but finds that it takes a lot of time to load. Disinterested, they will quickly click back from your business website and go to your competition. Thus, not having a mobile-friendly website will directly impact your profitability. A mobile-friendly website ranks higher on Google. The algorithms of Google are in constant flux. Now, they are focused on embracing sites that cater to mobile users. So, if your website is not mobile-friendly, it will not rank in a Google search carried out by a smartphone. So, what makes an excellent mobile site experience? One might assume that a seamless mobile site experience is based on the UI design, web designing, and compact code language used, but it is not the case. The interactive use of language in describing products and services, storytelling and video transcripts are crucial to enhancing a user's mobile site experience. Your mobile site is now the primary version of your website, and you should treat it as such. Google's John Mueller has made it clear that the search engine is only indexing the content on your mobile site, and the desktop content will be ignored. So, if you want your site to rank on Google search, make sure that the mobile version of your site reflects good content.

  • Creating a Mobile-Friendly Website

Sites optimized for mobile come in different shapes and sizes. Mobile-friendly and responsive sites are characterized by the ease of use by which one can use them from a mobile device.You can create a separate mobile website designed for smartphones and tablets, or you can focus on making the existing site more responsive and can adapt to the size of the screen when a mobile user visits. As a website design agency, we design a responsive site that reformats the content on a desktop site to accommodate the needs of a mobile device user. This is because a mobile device user's behaviour is different from that of desktop users. Responsive sites utilize their layout to appeal to mobile device users while meeting Google's standard for mobile sites. Think like a mobile user. To ensure that the most valuable information about your page is not cut off when viewing from a mobile device's small screen, optimize SEO elements like title tags and meta descriptions for what shows up in search results on mobile devices. If you want to create a mobile-friendly website, you will need to start with converting your current website. Website conversion takes a lot of time expertise. If you wish your website to be well-designed, coded, search engine optimized and contains a database-driven CMS, you should consider reaching out to website design services in India like us to carry out the entire upgrade for your site.

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Reasons To Make Leave Management System A Priority

One of the most important things to focus on while running a company is efficiency. Managing employee leaves can be a challenge for any business. Using conventional tools like paper forms, emails, and excel sheets can give rise to complications like scheduling oversights, payroll processing errors, and legal liabilities. In the modern world, where remote work and flexible working hours are becoming the norm, time management has become a key factor for increasing the productivity of your employees. Employers can now use absence and leave management software to help them manage employee leaves. Why is leave management software worth introducing? Other than making the work of HR specialists easier, absence tracking solutions can be a powerful tool when used smartly. Leave management is the process of managing employee leave requests in a fair, accurate, and efficient manner. Besides calculating the days-off and automating the process of work time reports, HR management systems can offer amenities like showing the absence calendar of a team, department, or the whole company, which provides an easy means for requesting and accepting leave requests by giving access to employees to their vacation days. The solution of your choice should be robust enough to handle all the stages involved in a leave management process: application, approval/ rejection, filing leaves, and analysis. The best leave management systems provide mobile apps as well. This makes the system more flexible and user-friendly. With the possibility to access data at all times, employees can check their day off limits and request leaves using their phones. Managers can also use it to check the current attendance list, upcoming absences, and events. Benefits of a leave management tool This software can make work in any organization much easier and better optimized in several ways. Improve planning: Employee leave management software helps companies to prepare for employee absences. For instance, managers can ensure that they schedule replacement workers or rebalance workload to avoid disruptions during employees? holidays. The software will thus provide managers and HR teams with the complete picture of upcoming absences so that they can make informed decisions about leave requests, and ensure that resources and workloads are managed properly. Significantly reduced paperwork: With automation and integration comes the reduction of dull and repetitive tasks. The load of multiple paperwork comes to an end with the Leave Management software that supports all of the processes. The paper versions of every step from inquiry to granting the leave can be printed at will. It also becomes easier for the employee to apply for leaves as the process is reduced to several clicks and there is no need to print, sign and collect approvals around the company. Transparency with a dashboard: When all the leaves are summed up on a comprehensive dashboard, the business owner can easily check all the leave-related metrics in a single place. The information about employees abusing their leave policies, underusing their vacation, or being below the desired productivity is all available on the dashboard. This information can be used to adjust the existing approach as per new needs. Accessibility and survivability: When companies choose a leave management system, authorized employees can access the system from practically anywhere. Using a mobile app or browser-based platform, managers and employees can interact in a secure environment at any time. Many small businesses that don?t have in-house IT staff find such apps helpful. Reflects your company?s values: A leave management software delivers all the aspects that build company culture, i.e. transparency and compliance forms trust among all company employees, regardless of their roles. Without transparency, the company can be no more than just a bunch of people working together for money and nothing more. In summary, employee leave management software has many benefits for employers as well as for employees. By providing an automated, accessible, and transparent system for managing leaves, companies can work efficiently and inspire trust whilst saving money and time. HatsOff is here to give you valuable insights and help you develop solutions for your workforce that will save you money, build understanding, and reduce workload. We offer a secure, efficient, and technology-driven approach that will expand your management?s access to information and simplify leave applications for employees. If you wish to develop a leave management system or app for your company, contact us to discuss it further.

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The Evolving Mobile App Trends In 2021.

The industry of mobile app development is continuously emerging. The advancement in technology, consumer demands, and many other factors impact the mobile app trends. Focusing and following the latest trends is the most critical aspect of success in this industry. The mobile application development industry has to constantly research patterns and communicates with other tech leaders to gain an edge.? ? Mobile app development agencies?need to keep up with new trends to serve their clients better. Are you prepared for the coming changes in?mobile application development services? ?The top app development trends that will dominate 2021 are as follows:? Internet of Things (IoT) App Integration The rise in mobile invasion across various sectors and categories has created endless opportunities for the Internet of Things. The IoT defines the increasing network of devices connected to the Internet, presenting convenience and automated control to consumers. Smart home technology is an excellent example of the acceleration in IoT and mobile app development.? Nowadays, Mobile apps can also adjust the thermostat in a house remotely, lock or unlock a front door, and connect to home security systems. Refrigerators and other household appliances can also be connected with mobile apps.? In 2021, you might see more mobile app development with the IoT in mind. Healthcare, Household devices, and automobiles are three definite markets to keep an eye on.? ? 2.Development For Wearable Devices Smartwatches, trackers, and fitness bands have been in trend for a while now. The wearables trend has evolved and will continue to transform the way that mobile apps get developed.? We?re just beginning to scratch the surface with wearables and the integration of the mobile app. The future years will be especially reformist in this category.? ? 3.? ? ? Mobile Commerce The e-commerce mobile app trend has been dominating 2019, 2020 and will continue to grow in 2021. Businesses are leveraging mobile apps to increase revenue and to stay competitive in the market. The business selling online have to compete with giants like Amazon. Mobile apps will play a significant role in the future success of mobile commerce. ? 4.????? Artificial Intelligence (AI) Artificial intelligence is an essence that makes the apps smarter and ultimately enhances the performance of the application at every level. AI will change the way apps are built-in, from the back-end development to the front-end user experience. Siri or Alexa is a perfect example of virtual assistance or AI. The features of AI that can be implemented into mobile apps are: Image recognition Face detection Text and image classification Sentiment recognition and classification Speech recognition Predictive maintenance ? 5.????? Mobile Wallets Mobile wallets like Amazon Pay, Google Pay, Phone pay, and Paytm are trending upward. Recently it was reported that there was $6.2 billion worth of transactions from mobile wallets in 2020. It is expected to reach $13.20 billion by 2022.? ? 6.????? Superior App Security Everyone is susceptive to cybercrime. From singular content creators to multi-billion dollar enterprises, nobody is safe.?60% of fraud begins from mobile devices. Of that figure, 80% comes from mobile apps. If you are a?mobile app development agency, security needs to be a top priority for your clients. ? ? 7.????? On-Demand Mobile Apps Mobile application development services on-demand is trending upward in 2021. Giant apps like Zomato and Dunzo have shown how triumphant apps in this industry can be.? Some examples of how apps can reconstruct the on-demand industry are as follows: Laundry service Doctors on-demand Virtual tutors and coaches Food delivery House cleaning Maintenance services Fitness on-demand Pet care Barber and beauty salon ? The opportunities are seemingly endless. This is a huge opportunity for mobile app development agencies to widen their customer base. Leveraging on-demand abilities can add superior functionality to apps, which will increase profits for everyone.? ? Lastly, You don?t necessarily need to implement every single trend into every app you build. But it would help if you have a general understanding of how the market is shifting so you can adapt accordingly. Follow the trends of 2021. It might help you gain an edge in your industry.?    

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Mobile Application Downloads Safety Tips For Users

With the increasing number of mobile application developments today, one doesn?t know where to go, which is the right one and how can they ensure data protection while downloading the application on phone. As the current Covid-19 pandemic has come up, there have been a number of apps related to it that claims to give authentic information and transparency to its users, making it extremely user friendly as well. But how do you know whether are they trustworthy apps to download. What if it is backed by a virus? Who are the people behind designing the application, where have they got all their data and information sourced from, is the app registered and verified and coded properly? It is always advisable to work with professional mobile application developers or developing agencies and also secure your app design and build in the trust in your users through your application. We have launched a new application called Health Radar, that is specifically dedicated to filter information from credible sources and keep you updated with facts and figures for the same. The app also aims to clear many misconceptions and myths that have been shared across the internet space and allow people to get a clear overview of the pandemic under one roof. There are many apps launched in the market that ask for personal and bank details, and other private information making it a scam as they have access to all your private data and can play along with the bank security details as well. One would very innocently share the details and follow the process of downloading the application, and they would not even come to know. Mobile app security and data privacy are huge concerns today, and a good mobile application development agency would be able to guide you through the process well. Whenever you download an application, ensure that you read the reviews of the application from other users, and you do a little bit of research on the same. The latest application Zoom has been dealing with a lot of speculation and is under the radar for safety usage purposes. But it has served as a blessing in disguise for many in this pandemic situation, as it helps one keep in touch with loved ones, and many businesses and education institutions use this to communicate with each other through video calling facilities. The purpose of the application should be well defined and it should be designed through a professional agency that will keep the security and privacy concerns in mind and design it accordingly.

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Challenges Faced By Mobile App Marketing

Marketing through mobile application has become very common and crucial. The world dances on the tunes of the mobile and its features which emerge with internet and social media. Consumers have shifted all their attention to the multi-screen mobile environment. It has become a must to target consumers through the aspects of mobile marketing. Like every other industry mobile marketing also faces plenty of challenges and overcoming these challenges is itself a challenge. Authentically gaining the audience is tough. With the growing competition is has become more severe to grab the attention of your targeted audience. This competition makes it tough to bring the app into the limelight. There are millions of apps engaging in the same work as yours, how will you get through it? When it comes to your content does it really get delivered? This mean lack of mobile content delivery. Is your app responsive enough? Do people retain your app or just uninstall? Promote your app as much as possible, using various techniques like ASO ? App Store optimization, getting through those millions of apps is nearly impossible in an organic way. Invest in the paid promotion. Through paid promotions, you can bring awareness to ?social media marketing and advertisement, in-app advertising on other relevant apps, email campaigns, app promotion services.?Concentrate on reviews and feedback, they help a lot to gain consumer trust. Promote the app through bloggers and influencers. Make your content mobile friendly. Make the best use of images, videos, and gifs. You should know who are you targeting and what content they prefer. ?Make sure your app maintains the privacy of the user. It also should be quick and responsive. With these basic solutions, one can overcome the challenges faced by mobile app marketers and developers.

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