What is a mobile-optimized website?
Do you really think that in this fast-paced era, where everybody wants to have it all in a snap, your audience will put in the effort to use a conventional desktop to browse your website? If you are still living with this assumption, maybe it's time to burst the bubble! The chances of a visitor browsing your website via their mobile or tablet screen are higher in comparison to large desktops or computers. This is what we mean by mobile-friendly websites! In technical terms, optimizing a website in an alignment or design which compliments the smaller smartphone or tablet screens is mobile-website optimization. In any business vertical, it is believed that the ?customer is the king?, and you never disappoint the king. So, if you are still adhering to the standard formats, you?re probably calling it off with your leads!
Why is it important to have a mobile-optimized website?
Google began favouring sites that are optimised for mobile devices on April 21, 2015. For your online exposure, it could be very important if even a small percentage of your target audience uses mobile devices. The more satisfying an experience you can give your mobile visitors, the more likely it is that they will become new customers. Your website needs to be responsive so that it can be used by visitors on any device, no matter where they are. You never know when or where your target audience will visit your site. If it pleases the search engine and the audience base, you need to render it!
3 reasons why mobile-friendly sites are Google?s favourite
- Reduced bounce rate: Bounce rate refers to your audience, which switches to some alternative website due to your website?s amplified buffer speed. Nobody has the time and energy to look at the throbber whirling around their screens. A mobile and tablet-optimized site reduces this buffer speed, thereby indicating to Google that your site is a responsive and credible one. Apart from pleasing the search engine, a reduced bounce rate also proliferates the browsing time of your website with the hopes of multiplying sales.
- Enhances Google?s experience: If we are to gauge the current times, Google is the top-most choice of diverse netizens. There are multiple other search engines ready to replace Google; however, in order to sustain rank 1, it needs to provide the users with a feel-good user experience. An optimized website for mobile devices enhances this user experience. Google favours websites that enhance their quality and overall usage. Additionally, if you fail to add to its experience, google also penalizes websites due to lack of mobile-friendliness.
- An add-on to SEO: If your SEO strategies fail to rank you high, despite the right implementation, maybe your website is not mobile-friendly. A website that has been optimised for mobile devices performs better in search engine results, bringing in more visitors. It also increases the number of local people that visit your website. Once you structure a mobile-friendly website, it adds to your SEO tactics which cannot go unnoticed by the search engines!
Mobile web optimization; a credible ranking factor?
As a website owner, mobile-friendliness and its linkage to Google and its ranking criteria would come with a question mark. We understand, but it is true! To help you understand better, let us rewind a bit. Remember the times when you had struggles navigating a website? These were the times that Google found itself blamed for low-quality search results. In order to take it off their hands, officially stated:
?As we noted earlier this year, today?s the day we begin globally rolling out our mobile-friendly update. We?re boosting the ranking of mobile-friendly pages on mobile search results.
Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.?
What?s next?
If you are flustered with how to go ahead, you should most likely work with an experienced
website development company to plan any mobile updates and/or redesigns of your company website. In that case, feel free to connect with us; from scratch to win, we have it all covered for you!
