Everything You Need To Know About SEO Competitive Analysis

Context: As a leading digital marketing agency in Pune, we adhere to our promises. We are here with yet another blog that provides a holistic understanding of SEO and its functioning. In the previous blogs, we shared valuable insights about keywords and website analysis. In the series, here is what comes ahead; ?competitor analysis.?

What is Competitor analysis in search engine optimization?

Ever wondered how many new businesses get registered every passing year? According to stats, 19 thousand startups got legitimized in India in 2022. Out of these, only the first five brands on the SERP receive two third of the organic clicks. This is why marketers and other digital marketing services emphasize ranking high. However, this is possible only by comprehending and cutting the competitive edge. Competitor analysis in search engine optimization is the practice of knowing your competitors, their SEO strengths and weaknesses and evaluating their SEO strategies to rank high. Consider it to be a modified imitation of your competitor?s strategy with the motive to replace them.

Why do you need an SEO-based competitor analysis?

Here is a thing we quote that validates the importance of competitive analysis: ?It is believed that people learn from their mistakes. But as SEO experts, we believe that we learn from our competitors' mistakes.? A detailed study of your competitors can give you a reality check about your actual position in the market. Not only does it help you realize, but it also assists in improvising your brand positioning. In the growing market, where brands are constantly trying to overpower each other, competitive analysis helps you understand the current waves and trends of the market. By catering to these trends and strategies, you can help your brand to escalate to higher levels. We don?t lie when we say that the SEO industry is overwhelming. The completion here is Tough! Therefore, in order to sustain, an elaborate competitor analysis done under the guidance of professionals or proficient SEO services is fruitful. As HatsOff, a popular SEO agency in Pune, India, we can assist you with all your SEO requirements.

Types of SEO competitive analysis:

• Keyword gap analysis:

Our first blog in the series of understanding SEO that broadly explains keywords and their types. This strategy for conducting competitive analysis is interlinked with keywords. It comprises seeking keywords that are frequently used by your competitors and for which they rank. You can list down your competitors high ranking keywords and incorporate these with your keyword strategy. This can merely be done using some technical search engine optimization tools, or the best SEO agencies like ours can assist you to know better!

• Content gap analysis

If a competitor outranks you, it is likely that they are adept at striking a mix between technical and creative SEO. Content plays a very crucial role alongside technical strategies. Therefore, it is important to study your competitors? content and its type in order to overpower them. Here are some factors to look for;

1. Word Count: It is assumed that your chances of ranking high double when you write content that surpasses your competitors' word limit.
2. ?Uniqueness: As a professional SEO company, we recommend content that is unique. Our experts claim that adding additional length does not make sense if it does not add value to the reader?s mind.
3. Content type: Unlike common writing practices, brands are now using infographics, videos and other formats to hook their target audience. In order to surpass its competition, a brand needs to acknowledge its competitor's content type and format. The key is to observe, create and rank!

• Technical analysis

This strategy involves the evaluation and analysis of the backend techniques and framework used by your competitor?s website. It deals with all the technical aspects endorsed whilst technical SEO. As professional technical SEO services, we have a thorough understanding of all the mechanics that go behind SEO. Therefore, here is what we recommend:

1. Page speed: Google has claimed this to be an authentic factor of ranking. Therefore, if you are lacking leads, a high buffer speed could be one of the reasons. Accordingly, keep track of your competitor?s website and its speed to retain your customer base.
2. Website responsiveness: Gone were the days when people used desktops for viewing content online. Today the majority of websites are mobile-friendly and highly responsive. Check with your rivals and adjust the standards of responsiveness of your website.

• Backlink gap analysis:

This method entails analyzing the backlink profiles of your opponents to ascertain how powerful your own backlink profile is. One important method for analyzing competitors is backlink analysis, commonly referred to as link gap analysis. Ranking higher than your rivals may be challenging if they have a strong backlink profile. Consequently, there are tools and SEO services like ours that aid you. Two major facets to look for are:

1. Common backlinks.
2. Referring domains.

Tools that help you in your competitive research:

Here are some standard tools that can help you get a basic understanding of how SEO competitor research can be done. However, it is a dynamic concept and is therefore recommended to be performed under proficient search engine optimization agencies.

1. Google Analytics.
2. Ahrefs.
3. BuzzSumo
4. SEMrush

How frequently does one need to analyze its competitors?

Being one of the best SEO companies in India, we understand that it takes time to examine the competitors and their situation, followed by developing a sound plan; it is not work that can be completed in a single day. However, we advise completing an SEO competitor study based on your needs and requirements. Data claims that marketers favour conducting competitive analysis every three months. This can be further altered as per your needs. Lastly, if you?re still overwhelmed with competitor analysis, feel free to connect with us. As the leading digital marketing agency and SEO company, we have got you covered!