Immersive Viewing: Twitter Latest Update To Up Its Video Content

Videos are the most interacted with content forms in the digital world that have led to the increase in social media consumption. Why? Because they are easy to digest, entertaining, and engaging at the same time. This is why video-centric platforms like Tiktok and Instagram have gained so much popularity in recent years, inspiring other social media apps to keep up with the race. The latest one in the game is Twitter. The micro-blogging website has recently introduced two new video features to attract more users and improve its user experience. Immerse yourself in the world of videos with Immersive viewing and easy discovery. Say hello to an immersive video experience. The first Twitter update impacts how users interact with videos. The immersive media viewer expands videos to a full screen with a single click, allowing the viewer easy access to a full-screen viewing experience. Simply tap/ click on a video on the app to activate it. Discover exciting content and new videos by just scrolling up. To exit, simply press the back arrow in the top left corner. The new update will be available to people using Twitter in English on iOS in the upcoming days. Explore and Discover with the video carousel feature. The second major update to Twitter is a video carousel feature in the Explore tab. Now, apart from the latest tweets and trends of your interest, find more videos you like. Just open the explore tab to access the latest video trends of the platform. It will start launching in ?select? countries across iOS and Android. Why we care: As a social media marketing agency, we get excited with any significant updates rolled out on social media. Twitter is adopting TikTok and Instagram aesthetics, with these new features translating to more exciting marketing trends. Brands that use Twitter as their primary social media marketing platform should start adopting videos into their strategy to keep up with the changing updates. Confused about how to move ahead with your social media marketing strategy? Hats-Off is here to help. We will help you craft killer video content to stand out from your competitors on Twitter.