2022 has been a busy year for Instagram developers. The app has been evolving by leaps and bounds with new updates rolling out every month. The latest update of the platform is Instagram subscriptions. Much like Facebook Subscriptions, this update will help creators connect and build scalable and sustainable businesses powered by the support of their communities. With the latest Instagram Subscription features, creators can develop connections with engaged followers while growing their monthly income by giving their subscribers access to exclusive content and benefits. Creators can charge anywhere from $0.99 to $99.99 per month to give their subscribers access to exclusive stories, lives and badges. A subscribe button will also be visible with the follow and message button on the profile of creators who offer subscriptions like so: (profile img) The following benefits will be given to subscribers: Subscriber Live: Creators can broadcast exclusive lives visible to their subscribers, and this will allow them to engage on a deeper level. Subscriber Chats: Connect with up to 30 subscribers simultaneously with subscriber chats. Creators can make chat groups with their subscribers and discuss what they are passionate about, share tips and life hacks, or just create a space to bring their subscribers together. These chats are powered by Messenger and can be made directly from your inbox, ending automatically after 24 hours. Subscriber Stories: Just like subscribers live, creators can now create stories only for their subscribers, letting them share exclusive content and use interactive story stickers. ?(Subscribers only img) Subscriber Badge: Subscribers will get a badge next to the profile picture, making them more identifiable by the creator. (subs badge img) This badge will also be visible on the comments and messages of the subscribers, helping creators identify their subscribers. Subscriber Reels and Posts: These are exclusive reels and posts visible only to a creator?s subscribers. While stories and lives will allow creators to connect with their subscribers in the moment, content that lives on your profile will have more impact. Subscriber-only reels and posts will allow the subscribers to comment and come back to the content created for them any time they want. With the new subscribers' feature, Instagram has developed into the latest OnlyFans as per many users. While it might be a great feature for creators, will people actually pay to view exclusive subscriber content? How will this change the way creators interact with their followers? Will value-driven content be visible only to subscribers now? What about normal followers; will there be any valuable content visible to them? One thing is for sure, the monetization of content will greatly change how IG is used in the future. How it will impact content creation and distribution, only time will tell.

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