We all have something that we are immensely attached to; items that have long passed their best days but we insist on using them as they are
technically still functioning.
For many of us in the marketing industry, our websites are like those items. Even if our websites are out-of-date or could be functioning better with an update, we still are reluctant to let go of them. We don?t want to invest in a new website- but we fail to see that in the long run, it can greatly harm our sales.
As digital marketers, we see it all the time: great businesses cannot reach their potential because of an outdated website. Your website functions as a window into your business, allowing customers to see who you are and what you do. It has the power to make or break your brand.
A website redesign is no small task, but it will pay for its investment in the long run. Many of your prospects' first impressions will come from what they see on your website.
Typically, websites need an update every 4 to 5 years, but regardless of the age of your website, there are some tell-tale signs that it is time for a revamp.
Hats-Off suggests a website redesign for the following reasons:
- Your Website Is Not Mobile-Friendly
Your website not being mobile responsive is a HUGE issue as you are alienating over half of your audience. Think about how you usually browse the internet. In today?s age, many people access the web via the phone
at least half of the time. And how annoying it is when a website cannot be viewed properly on your phone? When this happens 99% of us don?t stick around for longer to try to make it work. Nor do we bother to check out the website on our desktops. The same goes for your clients and prospects. Fortunately, a website redesign can help you in fixing this problem.
- Leads And Sales Are Dropping
If your website is not bringing in leads like it used to, that is a signal you need to renovate your site. The entire purpose of having a business website is to attract customers who make a purchase. A consistent decline in sales is a red flag for larger issues. As a website design agency
, we suggest creating a new website / revamping your website when your leads or sales are going down.
- Your Current Web Design Is Outdated
You need to keep in mind that people judge the aesthetics of a website within a few seconds of navigating to it. Trends change over time in every industry. Yours is not different. Check out your competitors? websites, if your site looks outdated in comparison, then you need to keep up by taking advantage of the latest trends and implementing them in your website design.
- Poor User Experience
Your customers come with certain expectations on your site. Users want to find what they are looking for with minimal effort and clicks. User experience deals with the emotional experience a visitor has when they navigate through your website. A site that is tough to navigate, has a slow load time or is unnecessarily complex can quickly disinterest your visitors.
- Your Website?s Purpose Has Been Revised
A website is meant to showcase your products and services while communicating your brand message. If the original goal, business model or offerings that your site was focused on have evolved it is time for a website redesign to help you properly represent who you are now.
- Your Branding Is Outdated
Similar to your marketing goals, your company?s branding also needs to be consistent with your website. If you have gone a rebrand, you will want to update your site to reflect these changes. If your website design is inconsistent, customers can become confused. Aligning all branding ensures that people can recognize your brand?s messages and symbols when they see them.
- You Have Outdated Third-Party Tools on Your Site
Technology is ever-changing and it is vital to ensure that your tech is up to date. Most websites today feature third-party tools that help in adding extra functionality to the sites. While these tools can add value to your site, over time they get outdated and can leave your site open to security concerns & dangerous hacks.
Conclusion
A well-thought-out
business website design is one of the most effective marketing tools you can have. Make the most of it by keeping it updated and easy to use. As mentioned earlier, the digital landscape moves in the blink of an eye. If you don?t stay up-to-date with the latest trends, you will surely be left behind.
Hats-Off offers
Website Design Services in India. As a website design agency
, we would love to show you how a website redesign can increase your leads and help you accomplish your business goals. If you can relate to a few of these points, it might be time to get your website redesigned.
What do you think are some other reasons you need to redesign your website?
Let us know in the comments below!
