Public Relations Services (PR) – An essential for every organization in today’s times
You might have the best of facilities, products and services at your organization, and also are among the best in the country at what you do or cater to. But who is to know? And what do you propose is the best way for anyone to get to know about it, without making it seem over advertised and authentic at the same time, with minimal cost involved. Would public relations services (PR) be a good option in this scenario?
We have the answer to this. Public relation is not only one of the most effective marketing tools, but it is also known to be a game-changer for many companies offering brands and services. It not only works well for the best of the best, but can also help provide value addition to brands and services which never gained on it earlier, or those need to overcome a crisis through effective PR strategies and activities.
Once you have one of the best PR agencies on board with you, whom you have built a strong relationship with, the journey becomes a smooth ride with the agency working for your company as if it was their own.
We have some of the best Public Relations agencies in Mumbai and Pune, ours being one of them. We have a strong, experienced and dedicated PR team at Hats-Off Digital Private Limited. Below are some pointers mentioned on how PR agency services can be extremely beneficial to any organization/brand:
A Clear and Distinct Public Relations Services (PR) and Strategies can define Your Brand
Having a unique narrative allows a business or organization to tap into what they truly value and how they approach every aspect of their business. More than a slogan, a mantra is a simple, yet powerful saying, phrase or affirmative statement used to motivate or encourage our inner being. It’s an instrument of self-transformation -- an affirmation that we repeat to express and grow the beliefs we hold dearest.
We at Hats-Off, one of the premium PR agencies in Pune/Mumbai and across India, define a Public relations service (PR) as a brand’s core positioning and stake-in-the-ground message. It is the foundation on which a brand grows, what a brand takes pride in and where a brand has a true interest in making a real impact.
Public Relations Services (PR) and Strategies Evolves with a Brand
A brand grows and transforms, so does its voice in its industry and the world. In turn, a brand’s Public relation services (PR) may shift in parallel to its core business messaging and positioning. It’s important to state that Public relation services (PR) are not elusive or shallow, and they do not casually come and go as industry trends change. Instead, they are designed to stand the test of time and be built on a foundation of beliefs and values that will last year’s -- not months -- and evolve as the business climate changes.
Discover the Edge through successful Public Relations Campaigns
Reputation is everything in business – the old saying ‘it takes years to build and only seconds to lose…’ is true. So you have the choice of either leaving it to chance or taking control and ensuring you can choose the image of your business that reaches your audience.
A great way to do this is through a good PR exercise either in-house or by using a specialized communication Public relation services (PR) agency in India. We as a specialized PR agency in Pune allows the brand to manage the positive flow of information about their company/brands. We also help them to handle any negative comments and give the correct responses at the right time.
At Hats-Off Digital, we take pride to be one of the renowned PR agency services in India, and have worked with clients in different verticals across different cities in India such as Healthcare, Music and Entertainment, Lifestyle and Wellness. Like all PR agencies, we prefer maintaining a retainer ship with our clients so that we build a bond with them and we grow together in the entire process. An understanding and flow of scope of work are created in such a way and it becomes easier to measure results as you have been with the client long enough to view and assess the highs and lows in their graphs.
We provide Public relations services (PR) in such as Press Release dissemination, Media Interactions, Authored Article Submissions, Industry Story Participations, Collaborations and Associations, Seminars/Workshops, Event Participation, Speaker/Panelists and Awards opportunities for our clients.
Our PR agency is specialized in conducting Press conferences for our clients. A typical drill for a Press Conference starts from inviting the media, and creating a pitch for one on one interactions and developing their interest to attend the conference. Press Releases are drafted and disseminated to the media in a press kit at the conference. At the start of the conference a media registration desk is set where we greet the media. Post getting them seated and the conference being completed, a Q & A round is conducted to wind up the entire session. Post which the one on one interactions begins and the rest of the media are handed a media giveaway and are escorted to the exit of the conference. Post the conference and the press release dissemination, a follow up is conducted on the coverages and the media tracking process from then on remains ongoing. At the end of the month, the entire PR activity is measured for its effectiveness and assessed and evaluated, and a compiled coverage report is shared to the client with the details mentioned for the same.
Some people believe that any publicity is good publicity. While that statement may hold some truth, Our PR agency always aims to focus on building a brand image for our client and would choose to take the road less traveled and highlight all the excellent work and efforts our clients are already abundant with. We believe your work will speak for itself and lead you to laurels. Our job as a PR agency services provider is purely to highlight and showcase the effectiveness and awareness of your organization/brand/service.
Hats-off digital is a complete brand solution and a reputed PR agency in Pune/Mumbai. We represent a fantastic, cost-effective way to ensure that all our clients are clued up about what we do, plus we always try to broadcast the most beneficial business image. Being one of the best PR agencies in Pune, we believe in delivering clear brand messages via artistic ideas that are brought alive across all media. We also provide tailor-made solutions for our clients.