Footer Optimization For Seo: Why Is It Still Important?
Holistic SEO Optimization:
'If you ever want to outdo your competitors in the digital landscape, aim to slide them back on the 5th page of Google !' Why do we say so? Because it's a No Man's land! You'd hardly see users going to the fifth page of Google in search of their queries.
As a rookie, this could be a new tip for you, but do you think digital marketers are oblivious to this? Certainly not! Ironically, this awareness has itself made the fight to rank at the top a grinding one! In this tug to stay at the top, digital marketers have successfully adopted holistic or overall SEO optimization. We've all heard about keyword and website optimization in general, but today, we come up with a topic which is often kept untouched when it comes to SEO optimization: Footer optimization. The pros might have already incorporated it; however, for learners, we've got you covered. Read the article below to learn how to additionally hold your ranks high!
What Is Footer Optimization?
Before understanding the optimization part, let us first get a basic understanding of footers. Although the term 'Footer' might sound perplexing, we are sure almost everybody has seen it while surfing through various websites. The footer refers to the lower segment of a page that includes additional links and information about your website. These usually consist of copyright information, blogs, additional links, external sites, social media handles, etc. Hopping to the optimization part, footer optimization for SEO is the one incorporated with relevant techniques to make it SEO-friendly! This optimization includes many on-page activities like keyword placements, linking, etc. Basically, footer optimization, if done appropriately under the best SEO companies in India, can help you sow a clear pathway to your website, thereby reaping both SEO and user experience!
Why is footer optimization important?
Footer optimization has always played the role of the 'side character'. Partially because crawlability is the major factor that brings most of the benefits, you can't really say that SEO without footer optimization is futile! If footer optimization is not the missing piece of SEO, then how does it even matter?
Does low impact mean no impact? Clearly not!
Footer link optimization for SEO is a treasure trove of benefits for website owners and visitors alike. It acts as a trusty map, helping users swiftly discover crucial links and info, especially when they're navigating uncharted digital territory. This results in an enhanced user journey, driving up satisfaction levels and keeping users engaged. Plus, a finely-tuned footer is your secret weapon for boosting conversions, with smartly placed calls to action like signup forms and related gems that turn visitors into loyal customers.
Think of it as an SEO power-up; search engines adore footer content, giving your site the boost it deserves in rankings. But it's not just about the search engines; footers often house trust-building elements like privacy policies and security badges, weaving an aura of trust around your brand. And when your footer is accessible and mobile-friendly, you're speaking everyone's language, ensuring a smooth experience for all!
How do I optimize my SEO footer?
Now that we've touched the theory part let's get to the technicalities where you actually understand how to optimize footer links to boost SEO in 2023. Here are some elements that help you begin with the process.
Navigation Links: Ensure your footer contains vital navigation links like "About Us," "Contact Us," "Privacy Policy," "Terms of Service," "Sitemap," and other essential pages that users may need to access.
Internal Links: Utilize the footer to incorporate internal links to relevant pages or categories within your website. This will aid in distributing link value and enhancing user navigation.
Copyright Information: Display the current year and a copyright notice in the footer to signify that your website is current and protected by copyright.
Social Media Icons/Links: Include icons or links to your social media profiles in the footer, encouraging visitors to connect with your brand on various platforms.
Newsletter Signup: Provide the option for visitors to subscribe to your newsletter. This can assist in building a dedicated audience and gathering leads for marketing purposes.
Privacy Policy and Terms of Service: These are essential for legal compliance and fostering user trust. Make sure they are easily accessible in the footer.
Remember, these elements become footer-valid only if they introduce your branding elements. Therefore, before slipping into footer SEO best practices, make sure you increase your brand identity and credibility in a visually appealing way!
Words of Wisdom: Footer Links to Boost SEO In 2023
In the ever-evolving world of SEO, there are certain factors that provide quick feedback, like your page title, content quality, rich snippets, backlinks, and internal links. However, many SEO optimizations often require patience and work in conjunction with other strategies. They might live on the periphery of user experience, gradually revealing their benefits in the next core update or over time, such as the elusive improvements in Expertise, Authoritativeness, and Trustworthiness (EEAT).
So, when should you roll up your sleeves and dive into optimizing your website's footer? Well, think of it as the icing on the SEO cake. You want to tackle this task when you've already mastered the fundamentals with precision or when you start noticing issues with your website's crawl rate and depth.
But here's the kicker: sometimes, it's the subtle things that can make a big difference. If you find a good chunk of your users scrolling all the way down to your website's footer, that's a golden opportunity you shouldn't pass up. In a world where user attention is a scarce and valuable resource, any chance to gracefully present your audience with something they might find interesting or useful is a moment to seize with both hands. After all, why wouldn't you make the most of it? Your footer optimization may not lead to an immediate surge in organic traffic, but it can certainly contribute to your site's overall quality, improve crawling efficiency, and enhance the user experience.
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